For a while now, I’ve been bothered with the word commodity. Like legacy, greenfield, there are value judgements implicit in the words. When we apply them to technology adoption, they serve as marketing oars to rock the new tech boat, but are not useful when you need a fish for dinner.
And this article on the NYSE community cloud is a great example of why there are no commodity clouds.
The NYSE’s community cloud platform is design to ensure that its customers are treated fairly, and it ensures them that the maximum latency that any user will experience in this data center is 70 microseconds (one millionth of a second) round-trip for any message, O’Sullivan said.
“We guarantee that nobody will have an advantage on the network,” said O’Sullivan. “It’s designed to be a level playing field for trading.
Basically, this compute service comes with a latency service level and a promise that no one gets better latency, thus ensuring a level playing field for traders.
So it’s “level-playing-field-as-a-service;” which is right and ridiculous. Right because that’s the differentiators; ridiculous that I have to pull the *aaS to describe what before I would have simply called “service.”
There was a time when coffee was called a commodity, then Howard Schultz of Starbucks came along, and Peet’s came along, and next, we are all paying $5 for coffee.
Even frozen pork bellies are not commodities anymore. You might remember this quote:
“Pork bellies! I have a hunch something exciting is going to happen”
from Trading Places with Dan Aykroyd and Eddie Murphy
But as you see from the link, even pork bellies are not commodities anymore in the trading markets.
And then again, pork bellies are not commodities according to chef Michael Mina–it’s now branded, locally-grown, organic and … sexy. Pork bellies. Sexy.
So you can see why I might think clouds are far, far from being commodities like pork bellies. Which are not commodities anymore.
As for x86 being a commodity? I don’t see Intel suffering. Don’t confuse platform with commodity.
Tags: Cisco Intelligent Automation for Cloud, Cloud Management, intelligent automation, orchestration, Service Orchestration, unified management
The day after meeting John McAbel to talk about “Oracle VM consolidation on Cisco UCS ” (see blog and video ), I met another Cisco speaker at Oracle OpenWorld. Siva Sivakumar, Director Cisco Unified Computing Systems Performance and Solutions, will present on Monday October 3rd, in conjunction with one of his engineers Greg Blotter, what his team is doing to provide to the UCS customers, who are migrating Oracle applications to the UCS platform, a rock solid environment.
Here is the extract of the session (#35600), which will take place on
Monday October 3 at 5 pm Moscone South – 307
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Tags: Cisco, data center, UCS, virtualization
I recently wrote about our participation to Oracle OpenWorld 2011, highlighting John Chambers key note speech and the importance of Cisco and Oracle partnership
Yesterday I talked with one of the Cisco experts on Oracle , John McAbel – John will have a speaking session ((Session #9208)) with Oracle VM Product Management Director Ronen Kofman , and was kind enough to explain in front of the camera what it is about
Here is the extract of the session
Oracle VM provides users with an array of new capabilities to help manage and consolidate workloads as a first step to a cloud implementation. The underlying hardware must be architected to combine compute, network, and storage elements balanced correctly to help ensure maximum performance.
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Tags: Cisco, cloud, data center, Oracle, UCS, virtualization
Today’s IT organizations face a broad set of challenges today.
- How to deal with the proliferation of end-user devices? (smartphones, tablets, etc.)
- How to deal with the proliferation of virtualization and it’s new operational model?
- How to adapt to requirement for new application traffic patterns (east-west, VM mobility)?
- How to manage the edges of their networks as work/life locations blur?
- When do they decide to deliver a business need via internal resources vs. external resources?
- With all this technology change happening so rapidly, how do they align their teams?
Tags: Big Data, Cisco UCS, Cloud Computing, Cloud-Ready Network, Consolidation, FabricPath, Hadoop, LISP, nexus, OTV, virtualization
Do you know the expected size of the audience at Oracle OpenWorld 2011 in San Francisco , October 2-6. ? Probably at least 41 000 attendees .No doubt that this year again the huge software company will succeed in attracting a very large crowd of IT decision makers and managers anxious to learn more, and solve daily problems as well as planning future services for their organizations.
Cisco this year again will be present as a diamond sponsor – And guess what ? John Chambers , Chairman and CEO of Cisco will on Wednesday October 5 morning the key notes speaker starting at 8:00 am PST . Well ..what does it mean ? Let me give you my perspective on that
First the partnership between Oracle and Cisco is getting stronger and deeper over the time- Yes our entrance on the server market with the Unified Computing systems at the time that Oracle was acquiring Sun Microsystems makes the relationhip more complex , but let’s face it – Oracle is first of all a software company, and when a company like Cisco is coming with a very successful server platform which makes your software shine in terms of performances, you definitely want your applications on this platform. Check out here benchmark reports and some customer testimonials.
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Tags: Cisco, data center, john chambers, Oracle, UCS