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Quick Guide to #CiscoDC Activity at #VMwarePEX

For everyone in the VMware Partner Community, next week marks the gathering of technologists to learn, train, and generally get together. Cisco has some great opportunities to do all of the above.

The easiest way to stay up to date? Follow us @CiscoDC. If you’re not on Twitter, find me, give me 5 minutes, and let’s see if I can convince you to join your community of peers.

/Lecture

Here are some VMware PEX highlights:

Boot Camp: Connect, Discover, Learn with Cisco
Monday, February 25, 8:30 a.m.–5:30 p.m.
Session ID: SPO2400
The Cisco Boot Camp is dedicated to educating and enabling partners to sell and deploy Cisco solutions successfully.

Breakout Session: Cisco Unified Data Center: From Server to Network
Wednesday, February 27, 12:30–1:30 p.m.
Speaker: Satinder Sethi, VP, Server Product Management and Data Center Solutions, Cisco

Demos: Cisco Booth 1015!

  • VDI: Cisco UCS with VMware View
  • Cisco Servers: Cisco Unified Computing System with VMware
  • Cisco Nexus 1000V Family
  • Cisco Unified Management
  • Branch Office Consolidation with Cisco E-Series Server
  • EMC VSPEX Proven Infrastructure

Also in Cisco Booth 1015, we’ll be shooting multiple episodes of Engineers Unplugged! Drop by to see some of the superstars of IT in full whiteboard action. Topics range from automation to virtualization to SDN. Send me a Tweet @CommsNinja if you’d like to participate!

But wait, there’s more, in addition to the fantastic official networking/social events at VMware PEX, we’re gathering as Geeks Without Borders to kick things off Sunday Night. Come out, meet your colleagues in person, say hello.

Speaking of community, be sure to sign up for our growing Data Center Virtualization Community, to hang out with the Cisco experts virtually.

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Cisco UCS – Quintessential Fabric-based computing – Part 1

In the last fiscal quarter Cisco UCS reached another milestone with 20,000 (87% Y/Y growth) customers. The (no longer) new data center paradigm of fabric based computing must be resulting in unique customer benefits, and hence the market traction. Gartner defines Fabric based computing as follows:

Fabric-based computing (FBC) is a modular form of computing in which a system can be aggregated from separate (or disaggregated) building-block modules connected over a fabric or switched backplane. Fabric-based infrastructure (FBI) differs from FBC by enabling existing technology elements to be grouped and packaged in a fabric-enabled environment, while the technology elements of an FBC solution will be designed solely around the fabric implementation model.

In this video Gartner analyst Donna Scott and Cisco CTO Paul Perez discuss the adoption of Fabric-based computing and the benefits that customers experience with it.

I will dive deeper into why customers experience benefits with the Cisco Unified Computing System.  So lets start with the term “Fabric”.   A Lippis report helps us understand the data center fabric.  In this tech target article by Michael Brandenburg we get some more background.

Excerpts:

Legacy three-tiered data center architecture was designed to service the heavy north-south traffic of client-server applications, while enabling network administrators to manage the flow of traffic.  Engineers adopted spanning tree protocol (STP) in these architectures to optimize the path from the client to server and allow for link redundancy. STP worked well to support client-server applications and its traffic flows, but proved inefficient for server-to-server or east-west communications associated with distributed application architecture.

…Server virtualization compounds the problem with spanning tree and the three-tiered architecture.

… data center fabric, a network where traffic from any port can reach any other node with as few latency-inducing hops as possible.

This is eye opening for those of us who live in the server and application world. Bottom line – the data center fabric will result in fewer hops and lower latency for servers communicating with each other in the data center.

So how is this achieved within the Cisco Unified Computing System? This is done with the Fabric Interconnect, which is the I/O hub and the very soul of the system. The Fabric interconnect consolidates three separate networks: LANs, SANs, and high-performance computing networks.   The Fabric Interconnect provides consolidated access to both SAN storage and network attached storage (NAS) over the fabric. This means the Cisco Unified Computing System servers can access storage over Ethernet, Fibre Channel, Fibre Channel over Ethernet (FCoE), and iSCSI. It also lowers costs by reducing the number of network adapters, switches, and cables.

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The Cisco UCS Manager, which is the embedded device manger software in the Fabric Interconnect, gives users the ability to slice and dice this big chunk of physical network capacity of the system into much smaller subunits, with the ability to do it flexibly and to change the decisions with software configuration. With Cisco UCS, IT organizations can now deliver dynamic network infrastructure or network services across all types of applications—from applications like Oracle, SAP, three tier J2EEE, and Microsoft to virtualized applications from VMware, Microsoft, and Citrix.

In his blog John McCool ,Cisco SVP and CTO, defines Fabric as “… a highly available, high performance shared infrastructure built with integrated, intelligent compute, storage and network nodes that can be rapidly and simply organized around the requirements of a given workload.” In part 2 of this blog I will detail the automation and management of the fabric-based compute nodes (upto 160) connected to a single pair of UCS Fabric Interconnects.

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VCE: Converging on a better data center

Cisco’s Unified Data Center strategy is rooted in the idea that customers shouldn’t be put in the position of DIY technology integration.  It’s just an unfair ask given everything that IT and LOB leaders contend with above and beyond the infrastructure.   As technology has evolved, the component parts of the data center are decreasingly the source of complexity.   It’s the connections between them, creating that sum of the parts that can actually run applications, that’s the hardest part.   Eliminating this complexity has been Cisco’s guiding star in the data center, building systems that help customers focus on what matters most to them:  applications and IT services, not infrastructure.

VCE, Cisco’s joint venture with EMC, VMware and Intel, is a critical expression of this vision for fabric based infrastructure and converged solutions.  Today marks a major milestone for VCE with the broadest solutions announcement since the launch of Vblock Systems, which has become widely recognized as the gold standard of converged infrastructure.

These new offerings extend the proven value of Vblock: converged, pre-engineered infrastructure that slashes deployment time and ongoing management burden, into a new set of market segments and key workloads.

The team at VCE have done a great job detailing this out; I see the key components being brought forward today as:

  • Taking Vblock Systems to new customer segments and use cases:  System 200 is designed for mid-size data centers and service provider-managed customer premise (CPE) scenarios.  System 100 extends to remote office/branch office environments.  Combining these new Vblocks with applications like  Microsoft Exchange & Sharepoint, VDI, and Cisco Unified Commuications will continue the push to eliminate DIY solution assembly for customers.
  • VCE Specialized Systems: a series of systems optimized for key workloads, starting with SAP HANA.  Certification for Vblock here is an exciting new opportunity for customers to quickly adopt this hot new analytic technology
  • VCE Vision Intelligent Operations which brings intelligent discovery and single lens management to VBlock Systems.  This takes a similar API driven approach found at the core of UCS to enable orchestration of the converged system.   This is a critical component for cloud builders.

VCE’s launch is a major milestone in their evolution, but the way each Vblock system is built, maintained and supported remains constant and predictable. Customers can continue to rely on the same comprehensive physical and logical build done in the factory, single point support and the IT agility and economic benefits these create.

Customers have spoken and this is being reflected in the results, with 1,000 Vblock Systems shipped, demand on a billion dollar run rate and recognition as the market leader in converged systems.

Congratulations to the VCE team as they continue to make it easier for customers to concentrate on the business and not on the infrastructure!

vblockvideo

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Cisco and VMware Teaming-Up to Accelerate VDI Uptake in 2013 – Join us at VMware Partner Exchange to Find Out More

Are you a Cisco/VMware partner going to VMware Partner Exchange (PEX)?  In Vegas!  Next week!  If so, and you’re focused on growing your VDI practice, there’s some great content for you to take in while there.  Before I get into PEX, let me remind you about our on-going blog series, “VDI –  The Questions You Didn’t Ask (But Really Should)”.  We’re up to Question 4 (coming soon), and if you’re looking for some great insights into the mystique of processor selection and impact on VDI performance/density/etc, this is the series for you!  Now onto PEX…

Improving the ROI of VDI within small and medium-sized organizations

Next week, we’ll be updating our VMware partner community on new solutions that offer an accelerated path to growing their VDI practice, especially for smaller deployments, as found in small and medium sized businesses (or pilot / proof-of-concept environments), where the up-front CAPEX hurdle is often too much of a barrier to make VDI cost effective.

New Ecosystem Solutions Portfolio

In tandem with VMware, we’ll be announcing a new portfolio of solutions built with ecosystem partners helping to deliver better VDI price-to-performance ratios, greater operational simplicity, and uncompromised user experience, built on Cisco UCS with VMware Horizon View.

Delivering the Tools to Make Our Channel Partners Successful in 2013

Next week we have good news for Cisco/VMware channel partners who want to grow their VDI practice, and deliver unprecedented value for their customers.  Join us at PEX to learn about how Cisco and VMware are accelerating our partners’ path to success in 2013

So Are You Ready for PEX?  Here are some key activities you don’t want to miss:

Cisco Partner Bootcamp (#SPO2400)

Monday, February 25, 8:30 a.m.-5:30 p.m.

The Cisco Boot Camp is dedicated to educating and enabling partners to sell and deploy Cisco solutions successfully. Here’s the best part J VDI is up first at 8:30am!  I’m pretty sure we’ll have food and non-alcoholic beverages (c’mon you’re in Vegas, I really don’t think that will pose a problem) to make it worth your while.  You will:

  • Expand your technical depth and understanding of key Cisco solutions for VDI, Cloud, Branch/Remote-Office IT, Unified Management and more
  • Gain insights to identify your customer needs effectively and acquire new ones
  • Find out how to expand business by cross-selling Cisco solutions and services
  • Network with other partners, Cisco experts, and executives
  • Come away with go-to-market selling strategies that enable you to accelerate your business

Cisco’s Breakout Session (#SPO2421): Cisco Unified Data Center – From Server to Network
Wednesday, February 27, 12:30-1:30 p.m.
Presenter: Satinder Sethi, VP, Server Product Management and Data Center Solutions, Cisco

Attend the Cisco breakout to understand why today’s data center architecture must support a highly mobile workforce, proliferation of devices, and data-driven business models and be capable of transparently incorporating cloud applications and services. Satinder Sethi will present these diverse requirements and discuss how the Cisco Unified Data Center platform addresses these challenges.

You will learn about the Cisco Unified Data Center architecture, which combines compute, storage, network, and management into a platform designed to automate IT as a service across physical and virtual environments, resulting in increased budget efficiency, more agile business responsiveness, and simplified IT operations.

Demo’s!  Stop By Booth #1015

Eight solid demos await you at our PEX booth this year, including VDI with VMware Horizon View and our UCS Storage Accelerator (using Fusion-io), Unified Computing System (UCS), Cisco Office in a Box with UCS-Express, Cisco Intelligent Automation for Cloud, Cisco Cloupia, and Cisco Nexus 1000v to name a few.  Experts on hand will answer any/all questions!

It will be a busy week – mark your calendars with the activities above, and see you there!

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Engineers Unplugged, Season 2, Episode 1: Converged Management #Simplicity

We are back from the break with everyone’s favorite topic, simplicity in the data center. Specifically addressed in this episode, VCE’s Jeramiah Dooley (@jeramiah_clt) and Gartner’s Jeffrey Brooks (@JeffintheFM) take on converged management.

Welcome to Engineers Unplugged, where technologists talk to each other the way they know best, with a whiteboard. The rules are simple:

  1. Episodes will publish weekly (or as close to it as we can manage)
  2. Subscribe to the podcast here: engineersunplugged.com
  3. Follow the #engineersunplugged conversation on Twitter
  4. Submit ideas for episodes or volunteer to appear by Tweeting to @CommsNinja
  5. Practice drawing unicorns

Read More »

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