These days, there seems to be a steady parade of announcements from some of our competitors signing deals with some of our partners. Somewhere in the announcement there is inevitably a proclaimation something along the lines of “now, customers have a choice!” I find this a curious statement–didn’t customers always have a choice? I mean this is a free market and every vendor has equal access to customers. As far as I can tell, customers have always been free to choose and they tend to choose the vendor that best meets their needs.Similarly, these partners have built their reputations by being intensely focused on the needs of their customers and seeking out the best solutions for them, and I would be surprised to see a shift in that philosophy. So, it kinda makes you wonder what really changed…?