Green is definitely the new black. Much more than a just a trendy fad, though, it’s an important business concern that is driving not just good corporate citizenship, but also innovations in how we approach technology and processes. And the data center is at the heart of this opportunity.Blade Watch http://www.bladewatch.com/2008/01/23/how-can-we-evolve-the-way-we-use-the-data-center/ recently reported that according to IDC, energy and cooling expenses will grow eight times faster than purchasing costs of new servers through 2010. They go on to quote Christian Bertrand, ME Business Development & Support Director at APC-MGE as saying,”Building completely new data centers might be cheaper than reorganizing conventionally-built ones, even in the medium term.”Ron Hughes also wrote recently in Data Center Journal http://datacenterjournal.com/index.php?option=com_content&task=view&id=1467&Itemid=43, that”Any design or operating decision that we make to save energy needs to be analyzed to see what impact it will have on reliability and redundancy.” We couldn’t agree more. It’s not just about diluting capacity and utilization for the sake of green, it’s about getting smarter and more strategic about design. It’s about making servers, storage, and networking work together to support the optimum processing of IT Workload in as efficient a way as possible, both run-time efficiency and life-cycle efficiencies.As we develop our data center portfolio, we are looking at power and cooling, as well as capacity and utilization and more importantly how they impact everything around them because of the networks traits of ubiquity, scalability, and neutrality. Another key aspect of this newest data center innovation is that it is a key enabler of virtualization. Where organizations rolled out server virtualization they became memory bound on their servers, then I/O bound, and then CPU bound. But without virtualizing their network and without virtualizing their storage the full benefits of overall efficient resource utilization cannot be realized. And therein lies the key to data center transformation. InfoWorld http://weblog.infoworld.com/yager/archives/2008/01/selfaware_virtu.html?source=rsscorrectly states that the big challenge for IT is matching solutions to requirements and points to virtualization as a way to address some of those challenges. But it also suggests that operating systems and virtualized infrastructure solutions are incapable of knowing what your applications need and allocating the right resources without requiring a great deal of observation and scripting. For organizations that are aligning themselves around a Data Center 3.0 model, the technologies and infrastructure that enable virtualization also enable greater visibility and control. By Sensing Application Demand, Facilities Capacity, Server Performance then enabling the entire infrastructure to Respond in a coordinated fashion: building a SERVICES centric model rather than just a Server centric model of virtualization. This enables the software provisioning of any resource and workload and the ability to map workload to the resources best capable of supporting it at that point in time.