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Cisco UCS at EMC World 2013

May 13, 2013
at 7:37 am PST

new button

We handed out a stack of these buttons for the Cisco booth staff to wear this year and that sums up my favorite part of EMC World:  it’s an infrastructure party.  This is a place where you’re going to talk with people at the heart of the data center and IT, and the conversations all start there.

Our alignment with EMC couldn’t be any clearer than what we had on display last week. VBlock continues to rock and roll and Trey Layton of VCE summed that up quite nicely here.   On the VSPEX front, Cisco recently released 7 new and updated integrated infrastructure designs that combine UCS, Nexus and VNX Storage.  Moreover, Cisco offers these as single-part-number SmartPlay Solution Pak bundles that make them even easier for our partners and customers to order.   Cisco’s VSPEX offerings span the gamut on choice of virtualization platform and application, paving that second of the three paths to cloud we talked about at EMCworld.

Cisco Virtualization Solution for EMC VSPEX with VMware vSphere 5.1 for 50 Virtual Machines

Cisco Virtualization Solution for EMC VSPEX VMware vSphere 5.1 for 100, 125, and 250 Virtual Machines

Cisco Virtualization Solution for EMC VSPEX with Microsoft Windows Server 2012 Hyper-V for 50 Virtual Machines

Cisco Solution for EMC VSPEX: Microsoft Private Cloud Fast Track 3.0 Enterprise Medium M250

Cisco Desktop Virtualization Solution for EMC VSPEX with VMware View 5.1.2 for 500 and 2000 Desktops

Cisco Desktop Virtualization Solution for EMC VSPEX with Citrix XenDesktop 5.6 for 500 Desktops

Cisco Solution for EMC VSPEX: Microsoft SharePoint 2010

booth

On a product front the big news for Cisco was the new MDS 9710 and that brought a lot of visitors into the booth.  I was also really happy by the amount of people that came by to talk with us about UCS and the things we’re doing around data center automation.  Each year the conversation has changed and the evolution has been fun to experience:

2010

Customer: “What’s that funny looking switch there?”

Me: “That’s the Unified Computing System, are you familiar with Cisco’s new server platform?”

Customer:  “What? No, really, what’s that funny looking switch there??”

 2011/2012

Customer:  “Do you have any UCS on display here?  Our team in XYZ division just deployed it and I’d like to take a look”

Me: “Certainly, let me take you through an overview of the system

 2013

Customer:  “Hey, I really like what you folks did with the switch-based Fibre Channel zoning in the last release of UCS Manager.  When does version 2.0 of UCS Central come out? We’re deploying UCS in three more data centers and I want to talk about implementing global ID pools”

Me:  “Fantastic.  Let me find our systems management expert.”

I speak geek pretty well, so when customers come in and want to go deeper than I can on operating the system instead of asking me “Cisco sells servers?”…I know we’re in the right place and on the right vector.   Thanks to the EMC and Cisco teams for putting on such a great event.

I’ll leave you with a photo here for a caption contest.  Leave your ideas in the comment section and try your best to keep it clean.  My first take is “I loved EMC World 2013 thiiiiiiiiiiiis much!”

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3 Comments.


  1. May 13, 2013 at 7:53 am

    Thanks for that! This so very reflects my own induction process into the world of UCS and related Virtualization. The amazing speed at which you guys have introduced the UCS into the industry has been awesome. Well done!

    santanu

       3 likes

  2. May 13, 2013 at 2:34 pm

    Santanu, thanks for that! It’s really the customers that are pulling us out so quickly in terms of market adoption.

       2 likes

  3. May 16, 2013 at 9:54 am

    When combined with NX-OS based platforms+VMware as a solution, it is a no-brainer why UCS has gotten the market traction that it has. Less cabling, addressing limitations and restrictions of legacy technology like STP (admittedly Fabric Path is propreitory but it works wonders on Nexus), redundancy offered by OTV (again propreitory but works!), vPC+ , cut-down on power requirements with virtualization and consolidation…the list goes on.

    Customer acceptance are the last word on the vailidity and effectiveness of any technology hitting the market and in this case it is easy to see why the customers have embraced UCS as readily as they have.

    What is impressive is the amount of obvious effort that has gone into implementing the entire solution from a technical perspective, whether propreitory or not.

    To reiterate, Well Done!
    santanu

       0 likes