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Corporate Social Responsibility

The Social Innovation Summit takes place this week on December 4 and 5 in Mountain View, California. This annual gathering brings together corporate, investment, government, and nonprofit leaders to explore the strategies and business innovations that are generating social transformation.

At Cisco, we apply the same technology, expertise, and partnerships we use to help our customers to also help transform lives, communities, and the planet. Through the collective power of human and technology networks, we believe we can multiply our impact on some of the world’s most pressing problems — while strengthening our business.

This “shared value” approach is reflected in the Social Innovation Summit, where other corporations, nonprofits, investors, and government agencies will describe how business innovations and creativity are enabling social transformation.

For example, representatives from the World Bank Institute will talk about “Big Data for Global Development” and a team from Google will discuss “Tech-Based Solutions for Refugee Safety and Security.”

Forward-thinking leaders from innovative nonprofits like Global Health Corps, charity: water, and Year Up will also share their successes.

Cisco is a sponsor of the Social Innovation Summit, and our representatives will share their expertise on a few topics, including:

The Changing Landscape Of Healthcare In The Digital Age. Cisco and Lucile Packard Children’s Hospital in Palo Alto, California have partnered to develop a telehealth initiative that, through communication, collaboration, and video technologies, lets doctors conduct consultations with out-of-area patients in a clinical setting. Telehealth technology can extend services to underserved populations efficiently and affordably, help patients become active participants in preventative care and wellness, and enable collaborative care and information sharing among providers.

Patients and healthcare providers who use the system will join the discussion via Cisco WebEx Social so Summit attendees can see how Cisco HealthPresence technology works.

Kathy English, Global Senior Director of Healthcare and Public Sector Marketing at Cisco, and Dr. William Kennedy, Chief of Pediatric Urology at Lucile Packard Children’s Hospital, will lead this 30-minute session on Wednesday, December 5 at 1:35 p.m.

Dr. Kennedy uses Cisco HealthPresence technology to consult with patients he used to drive two hours each way to see in person.

Sharable Content: Creating A Successful Social Media Impact Strategy. Cisco and the Huffington Post have partnered to create ImpactX, an editorial hub on the popular news site that features articles, videos, photos, and other content about the convergence of people, technology, and social impact.

Mary Anne Petrillo, Global Senior Marketing Manager for Corporate Social Responsibility at Cisco, and Brian Sirgutz, Senior Vice President of Social Impact at AOL/Huffington Post, will talk about the program’s success during an intimate roundtable discussion on Wednesday, December 5 at 2:55 p.m.

To learn more about the impressive speaker line-up, visit the Social Innovation Summit website.

On Twitter? Stay updated on the Social Innovation Summit by following the hashtag #SIS12 and following Cisco CSR on Twitter.

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