The Social Innovation Summit takes place this week on December 4 and 5 in Mountain View, California. This annual gathering brings together corporate, investment, government, and nonprofit leaders to explore the strategies and business innovations that are generating social transformation.
At Cisco, we apply the same technology, expertise, and partnerships we use to help our customers to also help transform lives, communities, and the planet. Through the collective power of human and technology networks, we believe we can multiply our impact on some of the world’s most pressing problems — while strengthening our business.
This “shared value” approach is reflected in the Social Innovation Summit, where other corporations, nonprofits, investors, and government agencies will describe how business innovations and creativity are enabling social transformation.
Cisco is proud to be a partner in Giving Tuesday, a campaign to create a national day of giving at the start of the annual holiday season.
We are celebrating Giving Tuesday by:
1. Promoting Cisco’s signature employee giving initiative, the Global Hunger Relief Campaign. Our goal: contribute $1.25 million in employee donations to hunger relief agencies globally and 12,500 volunteer hours by December 31, 2012. Cisco employee donations to the Campaign are matched twice – once by the Cisco Foundation and once by Cisco Chairman Emeritus John Morgridge – multiplying their impact.
2. Volunteering at several Cisco locations. In Lawrenceville, Georgia, Cisco employees will pack meal boxes for the underserved in Gwinnett County in partnership with Gwinnett Technical College. In Research Triangle Park, North Carolina, Cisco employees will sort food at the Food Bank of Central and Eastern North Carolina. In Richardson, Texas, Cisco employees will volunteer in the food pantry at The Network, providing much-needed groceries for the nonprofit organization’s clients. And, Cisco headquarters in San Jose, California will partner with Stop Hunger Now to pack meals for distribution to hungry children around the world.
Employees from Cisco’s Research Triangle Park office volunteer at a Food Bank of Central and Eastern North Carolina on Giving Tuesday 2012.
3. Donating meals to the World Food Programme (WFP) through its How Do You Give Facebook campaign. For every comment someone makes on Facebook, Cisco will contribute $1 – enough for WFP to provide 4 meals to people facing hunger.
Black Friday. This shopping day has become as synonymous with Thanksgiving as turkey, pumpkin pie, and football. In 2011, U.S. consumers spent $52 billion while shopping during Thanksgiving weekend.
But not everyone in the United States can enjoy the trappings of Thanksgiving, much less Black Friday.
According to the U.S. Census Bureau, in 2011 48.5 million Americans were living below the poverty level — about 16 percent of the population. Many of these people rely on charitable organizations to feed their families — not just at Thanksgiving, but year-round.
Today, Cisco issued its eighth annual Corporate Social Responsibility Report. This document describes our efforts to use our technology and expertise to multiply our impact on people, communities, and the planet we live on.
The fiscal year 2012 (FY12) CSR Report underscores Cisco’s approach and commitment to act responsibly, operate sustainably, and make positive contributions to communities around the world.
Paul Dickinson, Founder and Executive Chairman of the Carbon Disclosure Project, explains how Cisco TelePresence and Cisco WebEx help his environmental advocacy organization execute its mission.
Today, as Veterans Day is observed across the United States, the Huffington Post features a blog by Tae Yoo, Senior Vice President for Corporate Affairs at Cisco, entitled “Getting Veterans Back to Work.”
According to Tae’s blog, approximately 1 million U.S. Armed Forces personnel will transition from military to civilian life within the next four years, including about 300,000 by August 2013. Unfortunately, military servicemen and servicewomen often have difficulty transitioning to jobs in the private sector once.
One reason: military job codes don’t easily translate to civilian job descriptions, making it difficult for veterans to find meaningful civilian careers that match their skills and interests.