This post was authored by my colleague Jessica Kelly (@JessGoddesse)
If you’re wondering why social media should be an key part of your communications strategy, just note these current statistics demonstrating the ubiquity of the medium:
Facebook now boasts more than 800 million active users worldwide, and more than half of these log on to the network on any given day.
Twitter too is no slouch (and growing), with 200 million registered users, one quarter of whom tweet daily.
Want more justifying numbers? A recent infographic on MediaBistro lists more compelling stats―like, say, the fact that 56% of consumers are likely to recommend a brand to a friend after becoming a fan on Facebook, and 20% of marketers have closed sales using Twitter.
Given that social media networks are timely (if not immediate) communications platforms that are interactive, and therefore― if used correctly (that is, authentically)―engaging, their success in marketing should come as no surprise. Read More »
Did you know that by the end if 2012, videos will account for 50 percent of all Internet traffic?
Online videos are powerful storytelling tools. Many nonprofits are using them to attract donors and volunteers, and to multiply the impact they can have on the people and communities they serve.
As a sponsor of the 2012 DoGooder Nonprofit Awards, Cisco will get a chance to recognize four nonprofits that have successfully used video to create meaningful, positive change. Read More »
As I listened to the State of the Union speech on Tuesday evening, my ears perked up when I heard these words “Growing industries in science and technology have twice as many openings as we have workers who can do the job”. While I agree that this is” inexcusable”, I couldn’t help but feel gratified that President Obama called attention to our deficiency in 21st century skills-based education.
Although unemployment continues to be a challenge in this country, the demand for technology specialists is on the rise. Projected to grow by 10, 20 and in some cases 50 percent in coming years, jobs like Computer Support Specialist, Analysts and Systems Administrators are in high demand. Read More »
Molly’s World is a series of short videos chronicling the life of Molly, a girl living in the Mathare slum of Nairobi, Kenya. Two episodes have been released on the YouTube channel MollyKenya.
