Visual Networking websites, those combining video and social networking, are embracing the chit chat we love to share about our favorite TV shows by creating networks in which TV fans can enjoy broadcast media and easily engage with like-minded fans. Boxee, Sling.com and Netflix are a few examples, but I’ve recently started playing around on TVLoop, which allows you to engage with fellow TV fans across 5 social networking sites: Facebook, MySpace, Hi5, Friendster and Bebo.TVLoop.com, a visual networking site that originated as a social application on Facebook and other social networking sites; it has accumulated over 15 million registered fans. The TVLoop site allows fans to discuss, enjoy photos, partake in trivia and quizzes, play with widgets, shop the merchandise store, and play a recruiting game for each of the 200 or so TV shows in the network. Each TV show community will also let you watch full episodes and clips to watch and share.According to the Cisco Visual Networking Index, professional or traditional broadcast video content will drive Internet video growth (i.e., video to PCs/laptops), with traffic of this type quintupling from 2008 and 2012. The added value in user experience that comes from sharing a laugh or question about a favorite TV show, I think will only increase the use of online video, whether enjoyed on PC or TV. Here is TVLoop widget for “The Office”
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Visual Networking with TV and PC
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Johanna,Thanks for writing about TVLoop. We’ve definitely seen that having full episodes in our social networking apps as well as TVLoop.com definitely facilitates conversation in our community. I’m happy to provide stats or answer any questions you might have. And if you’re playing around on the site, feel free to send me any feedback. Thanks again.Bryan BennettSr. Director of MarketingTVLoop
Hey Johanna,This is a really neat article, and definitely matches the trends we’re seeing. Creating user communities where people are able to interact around compelling content is happening for all types of channels (shows, networks, even ads) and is creating a new, more engaged audience for these channels in social networks.Just last week, we launched a community on Facebook for Newsweek that highlights this very switch, I’d be happy to share some stats of it with you if you’re still interested in the space. Here’s the URL: http://apps.facebook.com/newsweek_popvox/watchTyler Willistyler@involver.comDirector of MarketingInvolver
Yes I must say that TVLoop is fantastic for social networking and previews of our favorite shows. Thanks to this software I can finally preview something before I watch it
Very useful post.Thanks for this great info.