Cisco Behind “I Will Survive”
If you haven’t come across the latest Cisco commercial touting the convenience and awesomeness of TelePresence, I suggest you check out this hilarious new installment featuring Gloria Gaynor’s famous tune, “I Will Survive.” Please enjoy 
For many, the economy and its effects on business are at top of mind and while this commercial addresses these issues, I think you’ll agree it leaves you smiling.
To provide additional background on the inspiration for the ad, I spoke with Alan Hallberg, director of integrated marketing at Cisco. Please view Alan’s perspective in the video below:
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Posted by Johanna Fry at 10:32AM PST
Johanna Fry
Arsen Yeremin Jan 26, 2009
Johanna,
Thanks for the posting this. I love seeing Cisco embrace new media. It’s great to have Alan talk about the strategy. You are setting a trend for big players to follow. Really looking forward to it. Is this commercial going to air on TV or is it web only? When will the video shot in Vegas going to be released?