Capturing the Hearts and Minds of the Empowered Consumer
As consumers, we’ve largely benefited from the prevalence of broadband and the digitization of content. In today’s era of the empowered consumer, we wield a lot of influence over technology trends and adoption. The power has largely shifted to our hands, as we control where, when and how we experience entertainment content. While this disruption has been great on one hand, it has also created a challenge in terms of finding relevant content among overwhelming options and choice.
“Travis” is a typical consumer of entertainment content. He has a lot of places where he can find interesting content, but the trick is to hold his attention and keep him coming back. In the past, he’s had to go to a lot of different sites to find the right mix of professional and UGC. Social networking sites are great places to interact with friends, but Travis was looking for an entertainment experience where the community was centered around compelling entertainment content. He found that kind of experience on the “Ernest and the Bean” site.
For Travis, the Ernest and the Bean site offered the perfect balance of professional and UGC. The content was kept fresh and there was “always something going on”. On the E&B site, Travis found that he could interact with great entertainment content and other fans who shared his passion about that content. Because of this, Travis no longer had to visit a bunch of different sites, he just had to go the main site to find everything he needed.
While this video is focused on the consumer experience, it also has takeaways for Media & Entertainment companies looking to provide a great online entertainment experience around their brands. To attract and engage consumers, websites should:
• Have the right mix of professional and fan content (UGC)
• Offer new content and insights on a frequent basis
• Utilize the most popular social media and social networking features
• Be user-friendly
To see additional videos and learn more about how Cisco Eos addresses these and other issues, check out the Media & Entertainment site.
Posted by Johanna Fry at 01:47PM PST
Johanna Fry
Cisco Around the Web