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Cisco Receives Frost & Sullivan’s Market Leadership Award for IP Endpoint Communications

John Chambers has often commented publicly about how Cisco’s innovation engine is on “fire.” Within Cisco’s Collaboration and Endpoint Technology Group (CETG), we certainly feel that way.

I just got word that independent industry analyst firm Frost & Sullivan has awarded Cisco its 2015 Market Leadership Award for IP Endpoint Communications. The award encompasses our desktop IP phones and DX Series, and our Cisco Jabber soft-client offerings. Coming on the heels of Red Dot design awards we received for our room systems, it’s another validation of our progress.

Frost & Sullivan recognized us for our relentless pursuit of technology excellence, and for our ability to maintain leadership positions in a fast-paced, rapidly evolving market.

I thought it would be worthwhile to share some comments from Frost & Sullivan to add insight.

Highlights noted in the report include: Read More »

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Business Quality Video Conferencing…It’s Magic, Even for the Scobleizer

A couple of weeks ago, we had the unique opportunity to support Tech on Deck with Robert Scoble and Scott Jordan. This first-time event was a big success. Remote viewers could actively engage with the hosts and guests, who ranged from Guy Kawasaki to Hap Klopp. The guests joined Robert and Scott using Jabber Guest from as far away as Israel. The discussions were fantastic.

Cisco’s own collaboration SVP Rowan Trollope also joined them from the comfort of his home via a Cisco MX200 G2 endpoint. Robert and Scott were shocked with the quality of the call – especially because it was living-room to living-room.  The quality of the video conferencing coming in over Jabber Guest was also good, but the experience delivered by a purpose-built video endpoint is still unrivaled.

As a marketer for video conferencing, this is the kind of excitement I wish I could bottle up and give to everyone. During a short interview with Robert (recently named #5 in Inc.’s Tech Power Players), we asked him how he uses video in his day-to-day work, about video quality, and the impact video can have in our lives – and how it can be better.


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“Clear and Differentiated” Video Wins the Day    

MQ for group video systemsSometimes when the essence of something is so eloquently captured, there’s no need to say it any differently. That’s how I felt when I read Gartner’s latest Magic Quadrant for Group Video Systems report. In it, we feel Gartner confirms Cisco’s position as an established leader in the group video systems market who offers “a clear and differentiated set of devices, with form factors now available for virtually any meeting space.”

I have a theory on how we achieved a “clear and differentiated” product set – by finding the sweet spot between feature innovation, beautiful design, ease of use and deployment, and cost effectiveness. Concurrently, we’ve enhanced our infrastructure to make multiparty conferencing easier and more affordable. And we’re continuing our work to enable video interoperability in the cloud, especially with Cisco Collaboration Meeting Rooms. These are the hallmarks of our current portfolio and instrumental in our ability to gain market traction in large-scale deployments.

But beyond strengthening our own competitive position, I believe our strategy – bringing to market video solutions at the right quality and value – helped to encourage video adoption and growth for the industry overall. As we reported last quarter (FYQ3), we saw a 60 percent year-over-year unit growth. This is in share gained and also market expansion. That’s great news for Cisco, but it also serves as a good bellwether for the video market as a whole. The appetite for visual communications is clearly growing, and that’s good news for everyone.

What we’re seeing in Gartner’s most recent report has also been validated to me over the past 18 months since we’ve refreshed our entire video endpoint portfolio. Customer feedback has been overwhelmingly positive about the design, capabilities and direction of our product portfolio. So, between these two points of validation, it feels really good to know we’re delivering products that are having a positive impact on the market.

Let me know how our video products have positively impacted your work life – especially in clear and differentiated ways.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Reduce Costs and Increase User Adoption of Video

Yesterday I took my car to get a dent fixed. It was one of those dents that, while barely visible, required a lot of time and expense to fix. (In fact, you had to kind of crouch down and look very closely at the underside of one panel to see it.) But given that it cut all the way through the paint, I couldn’t ignore it!

When I collected the car in the evening, I was glad to see no evidence of the time when car met kerb a couple of weeks before.

The mechanic’s quality of work was marked by the fact that there was no evidence that anything had happened at all. He told me that the most enjoyable part of his job is meeting his customers – and making sure that they are happy with his work.

We’ve recently been spoilt with opportunities to talk directly to our customers and partners, with two shows in quick succession: Cisco Live and Infocomm. The enthusiasm of people who attended demos, talks and presentations was palpable. It was a great opportunity to learn first-hand about the issues people are facing, and how new capabilities of our solutions are helping to address them.

The main themes customers shared with me were: Read More »

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Bringing Our “A” Game: Cisco Again Recognized as a UC&C Industry Leader by IDC

I’ve noticed that many business clichés have been invading my language. I’ve been trying to be proactive in curbing the habit. Needless to say, it’s not working. So instead of trying to cut back, at the end of the day I’ve decided to push the envelope and give 110% to using as many as possible in this post. My hope is that this moves the needle in creating my own behavioral paradigm shift. 

Has it become cliché to be the “industry leader”? As an industry, we (marketing professionals) overuse the term “industry leading” to the point where it has probably become a rubber stamp. But I think it’s acceptable when credible independent sources do in fact recognize you as an industry leader.

To that end, IDC recently did just that. IDC named Cisco as a leader in the IDC MarketScape: Worldwide Unified Communications and Collaboration 2015 Vendor Assessment — for the second time in as many iterations of that report.

It’s important to understand that this kind of analysis is a moving target based on a constantly evolving view of the market. It requires us to open the Read More »

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