Frank Barry at NETWITSTHINKTANK has published a compelling infographic that visually describes the power of social media to enhance charitable giving.
He describes this as the power of “friends asking friends.” A call out in the graphic notes, “Participants who use online fundraising tools raise six times more money than those who don’t.”
See the social giving infographic.
I know this has worked with me – I feel good when I click on a friend’s Facebook post about a walk they are doing or a cause they support. For just $5 or $10, I can support them and their cause and it’s a win-win-win.
According to the article,
Overall, those who use social media tools at all increased their fundraising by 40% compared to peers. However, fewer than half of fundraisers tap into their social networks or use social media tools when fundraising.
Those are persuasive numbers. The infographic shows a host of tools folks are using to raise money and it includes hosting events and other online tools. That’s where WebEx can help. It is just another tool to add to your arsenal for social fundraising.How to use WebEx for fundraising.
Host an online party
Think of it as a friend raiser where you do something fun to get your friends or fans involved in your cause. Maybe an online art show or how to cook something – simply a fun way to bring people together to get excited about what you are doing.
Take them “behind the scenes”
Training for a marathon or a big walk? Take your fans with you as you train! Use WebEx Mobile to broadcast from nearly anywhere and show them just how hard you are working!
Record a short testimonial
Use WebEx to record yourself talking about why you are involved and how it relates to what you believe in. Use graphics or video to enhance your story.
Share the results
It’s never too late to give and it’s always great to see someone’s success. When you complete a fundraising goal, get on WebEx and share your results and thank yous. Record the session so you can post it on your website or Facebook and be sure to add a link for folks to want to give even though your part is done!
Don’t have WebEx?
Not a problem. You can do this the first time with no investment on your part. Get the free trial here or subscribe to WebEx for just $19 a month with our WebEx 8 package. It lets you meet with up to seven people (plus you as the host equals eight!).