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Collaboration

Over the next decade, your industry will undergo radical change. How you bring products to market. How you organize your company and your teams. How people perform their jobs. The rule books we’ve relied on don’t apply anymore.

But this isn’t a time for fear or anxiety. Peter Drucker said it best:  “Innovation requires us to systematically identify changes that have already occurred in a business—in demographics, in values, in technology or science—and then to look at them as opportunities. It also requires something that is most difficult for existing companies to do: to abandon rather than defend yesterday.”

In 1971, when FedEx founder Fred Smith said he was going to deliver mail by jets, most thought he was crazy. In 1980, the creators of Whole Foods broke the mold when they entered a mature industry—with razor thin margins and driven by sales and coupons—and introduced the idea of charging premium prices for fresh, organic groceries.  And when Apple announced opened its first retail store in 2001, Newsweek ran an article titled “Sorry, Steve: Here’s Why Apple Stores Won’t Work.”

Times of change are when the big winners are created. And this is a perfect moment to leverage collaboration to reinvent your industry, to reinvent how your teams work, to reinvent yourself. The last time we saw this kind of market transformation was with the Internet. Only this time, we aren’t connecting networks, we are connecting people and applications.

Ask yourself:

Will you lead that change? Will you step up and assume the role of Chief Collaboration Officer in your organization? Big winners are created in times like these. These big winners get comfortable with the fluid business world we live in. They find excitement in navigating the unknown. They see opportunity in chaos. They challenge conventional thinking. Now it’s your turn.

Carl

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