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As INSEAD and UC Berkeley Professor Morten Hansen says, “The goal of collaboration is not collaboration itself, but great results.”[1]  Working with many of our customers, we’ve developed a framework for assessing the true ROI of collaboration, and it falls into three distinct categories:

These three types of ROI sometime manifest themselves differently across industries. Here are a few examples:

Sit down with cross-functional leaders and challenge yourselves to think about how Operational ROI, Productivity ROI and Strategic ROI might look in your industry and in your organization.

What kinds of returns has your company seen with collaboration? Let me know.


excerpt from The Collaboration Imperative: Executive Strategies for Unlocking Your Company’s True Potential

 [1] Morten Hansen, author, Collaboration and professor, INSEAD and UC Berkeley



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