Today, we’re featuring a guest post from Eric Schoch, senior director for hosted collaboration in Cisco’s Collaboration organization. Eric is responsible for hosted and “as a service” solutions, strategic pricing and licensing, and business development.
There is simply no denying the increasing importance of being connected. Generation Y in particular, who grew up with mobile devices affixed almost permanently to their hands, views connectivity as one of life’s fundamental resources.
The newest addition to the workforce considers their mobile devices as an essential workplace tool to managing their workload and connecting with their colleagues on the go. While sitting in a meeting or having lunch in the break room, you can almost visualize the text bubbles hovering over crowds of this generation of workers as fingers hammer away at phones and tablets, eyes glued to the shiny screens in their hands. BYOD
But this trend goes far beyond lunch hours and happy hours. As proven by Chapter Two of the 2011 Cisco Connected World Technology Report, the next-generation workforce is demanding flexibility in their choice of devices in both the workplace and remote-work options, illustrating the importance of the Internet in workforce culture. Social media freedom, device flexibility, and work mobility, in the case of 30% of the study’s respondents, are more important when accepting a job than a higher salary.
As a sign of the times, this research brings new importance to companies’ collaboration and unified communications tools, which were designed to keep organizational communication streamlined and accessible. Mobile devices play directly into that, providing users with accessibility no matter where they are. This is especially true as this younger generation is accustomed to having their mobile device weaved into their daily lives. Companies offering the ability to collaborate on any workspace and device of their employees’ choice greatly increase their chances of attracting Generation Y talent. It’s a small price to pay for the ability to recruit fresh talent and keep your business sustainable.
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