In my last blog I talked about how optimization is shifting from a post-deployment activity to a regularly scheduled maintenance priority. Have we seen this shift in action? Yes, and it makes a big difference in how well your IT team can stay ahead of the curve to keep up with changing business requirements.
Case in point: A financial services company had teams all over the world, and conferencing was part of the company’s culture. Because of the popularity of video conferencing, conference rooms had to be scheduled hours or even days in advance. Wait times like these were unacceptable for urgent meetings. For a sales team, meeting delays can literally be a deal breaker. That’s why this financial services company decided to add on-demand video conferencing to its collaboration tools.
Responding quickly to unanticipated needs like this requires an understanding of the performance capabilities of your collaboration infrastructure. If you’ve taken a systemic approach to your collaboration performance, you’ll not only be able to respond to new requirements but you’ll be able to anticipate them.
This customer used Cisco’s Collaboration Optimization Services to keep their collaboration solution running at peak efficiency to support their current requirements and future needs. As part of this service, the customer was able to consult data from a Medianet Readiness Assessment to ensure their network and applications could support changing bandwidth demands.
Keeping your environment ready for new collaboration applications helps you prevent delays, lost opportunities, and frustrated business users. In addition, optimizing your collaboration performance as part of an ongoing routine allows you to manage budget and resources over time instead of incurring costs all at once in response to an unforeseen business need.
Collaboration applications have a purpose: to bring people together whenever there are decisions to make and information to share. People get accustomed to effective collaboration tools very quickly. Once teams in different locations realize the increased personalization video adds to conferencing, they’ll want to use video for all their meetings. Optimized collaboration infrastructures can make organizational boundaries, mobile workforces, and geographic distances invisible to conducting business.
The experiences of our customers have shown that regular fine-tuning of a collaboration infrastructure is necessary in how IT organizations look at optimization. Using Optimization services can pave the way for a smooth transition – and prevent unpleasant surprises — when new applications are ready to move into production.
Take charge of optimizing your collaboration investment and you’ll see the difference a routine optimization practice today can make to your future success.
Download this white paper and see if you are at risk for compromised collaboration performance.