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Selling to Business Decision Makers vs. Selling to IT

In this clip, Rick McConnell, Vice President of Market Development in Cisco’s Voice Technology Group, reviews the transition from selling to IT to business decision makers; in relation to changes in customer needs and expectations. Cisco’s recent collaboration portfolio announcement outlines UC, video and WebEx Connect capabilities that enable businesses to adapt to the changing market landscape.

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3 Comments.


  1. Johanna, the process of exploring the needs of BDMs within the Business Technology uying cycle”” is the focal point of our new blog, which launched on September 1st. Please stop by and share your perspective regarding the evolution of collaboration technologies. We have included brief mentions of Webex solutions so far — http://business-technology-roundtable.blogspot.com

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  2. I have been using Cisco equipment since the early 90s and each year it gets more exciting. I really like the Cisco TelePresence Expert on Demand and the WebEx connect as it makes life so much easier. Just the other day we used WebEx when troubleshooting a problem with a Cisco TAC.

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  3. Nice thought.Rubicknightsbridge business sales

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