Today, Cisco announced a series of new video offerings designed to make it easier for enterprises to create and consume video. Listen below as Cisco’s Director of Marketing for Enterprise Video, Erica Schroeder, outlines these new announcements and what it means for our customers.
At Cisco, there are two factors that drive strategic decision making -- technology transitions that promise to re-shape industries, and feedback from our customers.
Those factors lead us into new markets, to make acquisitions, and to invest in creating new technologies. The positive disruption represented by the cloud computing transition was what led us to introduce a Cisco hosted email product in November 2009. Customers told us they were interested in divesting responsibility for managing email on-premise in much the same way as they outsourced conferencing to Cisco via our SaaS WebEx Conferencing service.
On Feb. 3rd, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne facilitated a WebEx featuring a panel of thought leaders who shared their knowledge and experiences in using social media to create powerful sales strategies. In part one, Brian shared some amazing research about the changes social media has made to the sales cycle. Today, in part two, we’ll hear from the panel. You can listen to the entire WebEx here.
Meet the panel:
Sam Decker: founder of Mass Relevance. He worked with Dell on their ecommerce engine and also was CMO of Bazaarvoice. Now he is curating content. All of the millions and billions of pieces of content around the world, he pulls it together and curates it so that marketers and salespeople can engage with buyers.
Barbara Weaver Smith: founder and president of The Whale Hunters -- a strategic sales coaching firm. They help small businesses grow explosively by finding bigger customers and signing up bigger deals.
Sergio Balegno: director of research with Marketing Sherpa and MECLABS. His company has a phenomenal repository of over 7,000 case histories for the marketing and sales community.
The discussion in Part One focused on how the sales/buying cycle has really changed because of social media. As a result, selling has changed too. In part two, the discussion turned to evidence of this change and tips for dealing with it.
Is this change in buyer behavior happening in small businesses as well?
One of our favorite bloggers is Senior Vice President of Strategy and Planning for Worldwide Operations at Cisco, Inder Sidhu. He frequently writes for Forbes and covers trending business news with a unique look at how business is evolving.
From 2006-2010, Inder co-led Cisco’s Emerging Countries Council, which drives business success in fast-growing geographies like China, India, Russia, Brazil, Mexico, and the Middle East. From 2006-2009, he co-led the Enterprise Business Council, which is responsible for Cisco’s corporate business, representing about half of the company’s total revenue.
Last week, we released the WebEx mobile for Android. We heard a lot of positive chatter on Twitter and Facebook (thank you) it is has already been named one of the best apps on Android. This is just one of many mobile applications we have for mobile devices aimed at helping you collaborate from wherever you are.
Some of the buzz:
@jhammond: Trying webexAndroid client for the first time. Working great!