We’ve all been hearing a great deal about cloud and cloud computing lately. You’ve likely heard Cisco talking about its cloud computing strategy quite a bit. Cisco is in many businesses that touch cloud. One of the largest is collaboration. I sat down with Cisco’s Group Director for Hosted Collaboration Eric Schoch to get some answers.
Eric articulates the cloud computing and collaboration vision, strategy, portfolio and differentiation he’s been taking on the road as he meets with customers and partners. The short video below elaborates on Cisco’s collaboration business, our approach to the cloud and how Cisco is positioned in this very competitive marketplace with service providers such as Orange Business Services, Swisscom and Verizon Business Services
We have refreshed our website that includes new content to help you have a better WebEx experience. We are also working to bring the power of WebEx to you in different ways. Here’s a quick list of things you might want to bookmark for future use.
1. WebEx.com: come in the front door. We will always have the newest information on mobile, video and more in the banner on this page. You can also grab the latest news and special offers via the home page.
2. Together@WebEx -- Upcoming Events: Watch a series of WebEx events that range from VIPS (like Sir Richard Branson and Guy Kawasaki) to topics like leadership, selling smarter and training. Register for those events here. With a click, you can also see a host of recorded events that you can watch on demand.
Tom Drews is the CEO and founder of What Works! Communications. He helps sales people to design and deliver effective virtual sales presentations so that they can beat the competition and close more business. We are presenting Tom’s information in a series of blogs. Today, in part two, he talks about the five most common mistakes people make when selling (or persuading) online. Click here for part one. You can listen to the entire WebEx event here.
Here are the five most common mistakes I see people make when selling online:
1. Not having a structure.
So many people don’t have a beginning, middle and an end. They don’t state a clear objective like, “Here’s what I’d like you to get out of our presentation today, and here’s what I’d like you to do.” When you don’t have a structure, the participants don’t know what to expect from your meeting.
2. Death by PowerPoint.
Most of the presentations that I see have too much information. The problem with having too much information on the slide is that we are naturally inclined to want to read what’s in front of us, and that is a major distraction if you have too much information. Here are some other classic Death by PowerPoint complaints:
“Presenters talks about themselves too much.”
“Too much focus on pain point.”
“Set up of things I already know and live with.”
“Not getting to the point.”
“Weird fonts makes it hard to read.”
“Reading the PowerPoint.”
“Speaker gets ahead of the presentation.”
“Presenters who talk a lot around the topic instead of focusing on the topic itself.”
Tom Drews is the CEO and founder of What Works! Communications. He helps sales people to design and deliver effective virtual sales presentations so that they can beat the competition and close more business. His clients include Google, Clif Bar, McKesson, Cisco, and Symantec.
Tom was former vice president of sales for two different fast-growing technology companies in San Francisco. Tom also spent some time in Hollywood as an actor where he learned valuable strategies for designing and delivering engaging presentations.
We will present Tom’s information in a series of blogs. Today, in part one, he talks about the role of virtual sales and the value of using tools like WebEx. He also offers his first tip for success. You can listen to the entire WebEx event here.
Presenting and selling in the virtual environment is the wave of the future. It’ll never replace the face-to-face meeting, which is something we’ve been doing for centuries, but it can be an incredibly effective means of communicating both our message and our value to our prospect. That said, it will mean next to nothing if we can’t effectively engage them.
What is the number one challenge when selling in a virtual environment?
Collaboration technology has helped education come a long way in the past few years. According to ASTD, 37% of 2009 training involved electronic technology, up from 15% in 2002. As more educators use technology to increase collaboration and advance the classroom experience, overwhelming evidence shows that learning in an online environment can be as effective, or more so, as that in traditional classrooms. Read More »