Cisco has long been known for providing industry-leading unified communications solutions to large companies. In early 2011, Cisco right-sized that unified communications enterprise offering for small and mid-sized businesses. Watch this video interview with Mark Bissell, Director of IP Communications Product Management, to understand Cisco’s strategy and how mid-sized businesses benefit.
Cisco’s contact center business is growing more than twice as quickly as the market, and we are driving aggressively to become the #1 vendor worldwide. As I talk to customers, press, analysts, consultants, and partners, I continue to see momentum on our side. Market trends, changes in the competitive landscape, and customer desires are all responsible for this momentum. Of course, I think that we are creating some of this momentum for ourselves as well. Let me share some insights.
Contact center has become mainstream within Cisco, a real change from the niche market view of customer care that the company had in the past. The talented Cisco sales force has embraced our industry-shaping innovations in Customer Collaboration, which combines traditional contact center technology and processes with key innovations in social media, Web 2.0 agent workspaces, video, and network-based recording and analytics to empower businesses to forge deeper, proactive relationships with their customers. Customer collaboration empowers our own customers to succeed, and there is clear focus on this market, starting with key Cisco sales executives, who exhorted the Cisco sales team at the global sales kickoff in August that, “The time is now for Cisco to stand up and claim leadership in Contact Center.” Needless to say, hearing that from one of the top sales leaders in the company put an extra spring in my step.
Computerworld’s annual IT Forecast survey for 2012 underscores the continued expected growth of the customer care industry, and highlights specific demand for Cisco contact center products. Of the 353 IT executives polled, 35% plan to hire help desk and technical support personnel in the next twelve months, which bodes well for the customer care industry as a whole, while 23% plan to hire IT professionals skilled in Business Intelligence (BI). I was particularly struck by the latter statistic, as it indicates how eager companies are for the kinds of recording and analytics solutions provided by Cisco MediaSense, in conjunction with our technology partners.
I was also strongly encouraged by the poll’s indication that 18% of the IT Executives surveyed plan to hire additional Web 2.0 developers, driven in part by demand for social media. This is yet another confirmation of Cisco’s market-leading vision to deliver products like Cisco Finesse–our web 2.0 agent desktop–and Cisco SocialMiner, which integrates social media into the customer care workflow.
Most exciting, however, was the survey’s indication that IT Executives are looking to hire personnel with Voice-over-IP telecommunications experience, with specific mention of the need for people with skills in Cisco contact center systems. IT Executives are clearly recognizing that the thought leadership and market momentum in contact center are all with Cisco, as we now hold the #1 position in interactive voice response (IVR) market share, and are well on our way to #1 in contact center.
Our Cisco WebEx colleagues in China engaged a study with Bite Communications aimed at learning more about China’s mobile workforce. “The Science of Company Productivity Survey” was launched on one of China’s leading portals for two weeks in June.
Among the findings, they learned in China, collaboration technologies can play an integral role in improving organizational effectiveness while helping employees achieve a more flexible, balanced and efficient work life. Given a range of choices, respondents chose web meetings as their preferred method of working with others.
A Quick Look at the Findings
In China, one day of the work week doesn’t seem to be any more crazy than the other. When asked when people feel most overloaded at work, the answer spanned the week!
One of the best parts of my job is talking with–and more importantly, listening to–leaders from companies and organizations who use Cisco’s contact center products to collaborate with their customers and grow their businesses. Over the course of these conversations, we’ve discussed ways in which companies can get the most out of their customer relationship management (CRM) solutions. Today I’d like to share a few of them with you, gleaned from a recent conversation with Doug Saunders of Republic Services Inc, the leading provider of solid waste collection, transfer, recycling, and disposal services.
1) Don’t underestimate the power of self-service: Interactive Voice Response (IVR) is a mature, proven technology for automatically handling routine caller requests that can free up valuable agent resources for calls that require more detailed/customized assistance. For example, Republic Services uses Cisco Unified Customer Voice Portal for automated order entry, saving approximately five minutes apiece for each of 100-200 daily service requests–the equivalent of one to two full-time agents.
2) Creating a unified experience is key: Companies can strengthen their brand by providing a consistent, unified customer service experience across multiple media channels including voice, video, web, chat, and e-mail– regardless of whether the “call” goes into a national service center or a local branch. Cisco’s contact center solutions are built on the network, making this unification a natural consequence of our architecture.