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How Does Cisco Simplify Unified Communications for Mid-size Business?

We sat down with Marc Ayers, Senior Manager of Product Marketing, to better understand how Cisco simplifies unified communications for the mid-size business.

Leading into our upcoming news about offerings for our mid-size business customers, we are conducting a series of interviews with members of our product teams so get their insights into unified communications from a mid-size business and Cisco perspective.

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If You Freelance, Here’s How to Collaborate Efficiently

Freelancing can be a great way to work. You don’t have to live by corporate edicts, you have the freedom to choose your work (well, at least you like to pretend you do – any freelancer knows you rarely turn down an assignment!) and you can work when and where you like.

Of course, there are challenges: getting work, keeping clients and figuring out how to collaborate in an efficient way. As any freelancer knows, time is money and driving to see clients can burn a good chunk of a day that could otherwise be used to get the work done!

Lorie Vela at makes this observation:

Being a freelancer is already hard enough made even harder by adding new tasks and complicated operations when it comes to contacting, interacting and communicating with others. But the truth is that freelancers know better than anyone else what collaboration is all about, because being a freelancer means having to co-work with others, whether they are clients, customers, providers, etc, you always need to send files, emails, manage contacts, share, . Obviously, there’s a need to count on reliable tools and resources to work, but how about the planning and strategy to make it easier?

I’m surprised by how many freelancers collaborate in a very intuitive way, without even noticing they are doing so, they simply call it work. But knowing that you are “collaborating” could probably help you understand why sometimes things go wrong, why communication fails, why organizing tasks seems sometimes like an impossible issue to get resolved in time.

We want to help you collaborate effectively.

Using online meetings can save you tons of time. You don’t have to travel and you can meet with anyone who has a computer or internet device (think phone, iPad, etc.).You can use your webcam to make the meeting personal and share drafts, thumbnails, and more because online meetings let you show whatever is on your computer to your participants. And they can share too.

Maybe the best thing for freelancers is Read More »

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Driving Global Growth in Customer Collaboration

Today I’m boarding a flight to London, where I’ll spend the next few days meeting with analysts, consultants, and the press to highlight how the United Kingdom is a key growth area for Customer Collaboration and Cisco’s contact center business in general.  I’ll also be spending time with key customers and partners as we continue to focus on their success in customer collaboration.  I always enjoy meeting with our customers, so I’m really looking forward to having a “fireside chat” with UK-based SpecSavers, who have proven very successful with our customer collaboration solutions.  In the end, customer successes like this are what’s fueling Cisco’s rise to the top.

Of course, we have seen significant customer successes across all of our geographic theaters, with lighthouse customer wins, major shifts in partner mindshare and wallet share, as well as awards and other recognition.  Along with these key global proof points, we have seen that the foundation for our march to #1 has already been strongly set in North America, where our market-changing delivery of Customer Collaboration has been affirmed by the press and industry analysts.

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When is a Visit from the Fire Marshall a Good Thing?

Our recent Americas Customer Collaboration Partner Sales Summit in Natick, MA brought together nearly 300 partners and Cisco attendees for two days of product updates, live demos, best practice sharing, networking, and interactive discussions.  Over the course of the event, some key discussion points included the clear shift in the contact center market toward Cisco, and the power of Cisco’s full Collaboration portfolio in helping to deliver Customer Collaboration solutions.

This annual event has become so popular–and the general demand for expertise in Cisco contact center solutions is so great –that our meeting room was filled beyond capacity by partners eager to work with us.

Although we didn’t in fact receive a visit from the Natick fire marshall, if we had it would have only underscored that all the momentum in the contact center industry is clearly with Cisco as we continuing driving to #1 in the market.

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Collaboration: We Have the Technology

Collaboration has always been an important factor for successful businesses. Heck, it’s an important factor for successful relationships, conversations, parking-lot navigation. Wherever more than one person is involved in a process of any sort, collaboration is a must for that process to succeed.

Collaboration, plain and simple.

So (don’t tell my manager this…), it was initially a bit funny to me that we would have a “Collaboration architecture.”  I got the whole Data Center thing – a data center is and always has been a big ol’ box of technology. But to me, collaboration was always a human interaction, relationship, agreement to cooperate. Maybe it’s all of the organic vegetables and driving a hybrid that kept me resistant to considering collaboration as a technology architecture. Read More »

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