I’ve noticed that many business clichés have been invading my language. I’ve been trying to be proactive in curbing the habit. Needless to say, it’s not working. So instead of trying to cut back, at the end of the day I’ve decided to push the envelope and give 110% to using as many as possible in this post. My hope is that this moves the needle in creating my own behavioral paradigm shift.
Has it become cliché to be the “industry leader”? As an industry, we (marketing professionals) overuse the term “industry leading” to the point where it has probably become a rubber stamp. But I think it’s acceptable when credible independent sources do in fact recognize you as an industry leader.
To that end, IDC recently did just that. IDC named Cisco as a leader in the IDC MarketScape: Worldwide Unified Communications and Collaboration 2015 Vendor Assessment — for the second time in as many iterations of that report.
It’s important to understand that this kind of analysis is a moving target based on a constantly evolving view of the market. It requires us to open the Read More »
Customers are interacting with organizations in many different ways – from voice to email, chat and social media – using a variety of devices including smartphones and tablets. Many organizations are still figuring out how to deal with the evolving customer who is using any channel, any device and at any time. You need collaboration tools to share information faster and make more informed decisions. Legacy metrics are no longer adequate to measure customer engagement. The terms of engagement are changing rapidly and you need a flexible platform that will adapt to their requirements and growth.
Developing a system that meets all these requirements – yet is simple to deploy and use — requires an ecosystem approach. It’s no longer enough just deploy a contact center and expect to meet the needs of a new generation of customers.
Deployed by more than 16,000 organizations worldwide, Unified CCX provides multiple channels for customer engagement. Customers can call in, email, Web chat or connect via social media. Agents use the Cisco Finesse desktop for integrated access to voice, email, and, web chat. Finesse, which is extensible with open APIs, can be integrated with other business applications to create gadgets which put all the information an agent needs on their desktop. Read More »
A few weeks ago, we brought a video crew up to the Cisco Spark office in San Francisco. We asked product managers Taylor, Renaldo, and Eric to show us Cisco Spark and chat about product development.
Given Taylor is a former Stanford football player, Eric used to do standup comedy, and Renaldo is just “the man,” I figured it couldn’t hurt to go a little off script with these characters. We set up what MTV’s Real World might call a “confessional” with a person in front of a rolling camera and an open mic. If you were hoping for sobbing monologues or ill-tempered rants, you’ll have to tune into the latest summer reality show. But we definitely got some good stuff about their day jobs, and here it is:
I recently flew from Heathrow to San Diego to attend Cisco Live. About an hour in and the cabin crew started serving dinner. It was a full flight and, unfortunately for me, I was seated right in the middle of the economy section. As the cabin crew converged on my row it became clear they didn’t have enough food.
“Not a problem”, I thought to myself, “maybe they’ll get me some of the nicer food from the front of the plane!”
Nearly 45 minutes later, as my fellow passengers finished their meals and settled into a movie, there was still no food. But perhaps more frustrating – no one from the crew had talked to me about what was happening. If this had been a restaurant, I’d have got up and left. But at 35,000 feet I had nowhere to go.*
Fast forward about 72 hours…
I’m in a session at Cisco Live about how Cisco Midsize Business Solutions can power growing businesses. Seth Corriveau from SickKids Foundation was talking about how critical communication is to his organization. The SickKids Foundation is a midsized organization doing great work raising funds for SickKids hospital in Toronto. They had been having real problems with poor-quality audio and dropped telephone calls. This was an issue for donors who call in to donate their own hard-earned cash to support the treatment of very ill children. Complaints were escalated to senior VPs at the Foundation weekly. Read More »
This week I had a great opportunity to participate in the first ever Tech on Deck with Robert Scoble and Scott Jordan.
Tech on Deck is being broadcast from SCOTTeVEST’s headquarters in Ketchum, Idaho, which happens to be a mile away from Sun Valley where the annual Allen & Co. Conference is taking place. This event boasts an impressive list of the who’s who in technology and media so Robert and Scott thought what better time to do a live broadcast exploring many different topics ranging from technology, to startups, to music and more. We provided the video collaboration and wireless network technology to help make Robert and Scott’s vision become reality.
During our discussion, we talked about what I am doing at Cisco, our vision for collaboration and dug deep into video and a hot new category called business messaging, Cisco Spark and our cloud platform. I am glad to have supported this inaugural event and check out the full interview here.