First impressions matter. Whether you’re trying to get a job, make a sale, or go on a second date, you know that the first things you do and say are critical. Studies say you have between 2 seconds and 2 minutes to make a first impression. When you download a new app for your tablet or phone, how much time does it have to make its first impression on you?
When IT departments make technology decisions, the path to end-user adoption is a key concern. The relative ease or difficulty of setting up and maintaining the back-end infrastructure or cloud service is one thing, but the means by which end users first experience the solution and get started using it is perhaps even more important.
IT needs products that are easy to roll out and that provide end users — their customers — with a delightful first impression. That’s why Cisco considers not just the end user experience and the IT administrator experience, but the places where they intersect, such as in the deployment of solutions to a large end-user community.
A tangible example of this attention to experience is Read More »
Tags: adoption, Cisco Jabber, Cisco Jabber for iPad, collaboration, instant messaging, itunes, Presence, user experience
As a technology guy, I’m always fascinated to see what new gadgets and technologies get announced at CES. Some are pretty cool; some I think will only make it to the headlines. In the end, which gadget will enjoy large-scale adoption and best empower the user? The one that best meets the user needs with a superior user experience.
Similarly, Cisco’s announcement today is all about providing a superior user experience to virtual desktop users and truly empowering them to reach new levels of productivity. With the new software-enabled Cisco Jabber for virtual environments and integrated UC accessories Cisco is continuing to evolve the virtual desktop into a virtual workspace and pursuing a long-term software strategy for Cisco Virtualization Experience Infrastructure (VXI).
According to Gartner, Read More »
Tags: Cisco Jabber, Cisco VMXE, Cisco VXI Smart Solution, collaboration, Gartner, Jabra, Logitech, unified communications, virtual desktops
This is the last of a four-part series. The previous posts introduced decision-driven collaboration, engagement, and evaluation.
Evolving your organization’s ideas around collaboration is an important element of connecting people and empowering them to work together to make better, more-informed decisions. Cisco IBSG calls this “Decision-Driven Collaboration” and outlines within it three core elements that build upon one another in decision making:
- Collaborate to Engage: Identify key contributors, solicit input, share ideas.
- Collaborate to Evaluate: Shape the matter to be decided, consider viable alternatives.
- Collaborate to Execute: Make a clear decision, align relevant parties, put it into practice.
Execution is more effective when the context, rationale, success factors, expectations, dependencies, and so forth are transparent to those affected. As the IBSG report outlines, this level of transparency requires that leaders: Read More »
Tags: Cisco IBSG Horizon Study, collaboration, decision making, decision-driven collaboration, IBSG, leadership, research
This is the third of a four-part series. Parts 1 and 2 introduced decision-driven collaboration and engagement. The final post will explore the execution element.
Good strategic decision-making rarely involves the flipping of coins or rolling of dice, although such techniques can come in handy when the outcome defines nothing more than your dinner menu. Business decisions of larger impact require a process that incorporates deeper consideration and more detailed information. Cisco IBSG calls this “Decision-Driven Collaboration,” and emphasizes the need to improve decision-making by improving collaboration, connecting people and empowering them to work together more effectively. This incorporates three core elements that build upon one another: Read More »
Tags: Cisco IBSG Horizon Study, collaboration, decision making, decision-driven collaboration, IBSG, leadership
In the past year, we’ve seen how social, mobile and video have presented new opportunities to deepen the way companies and customers interact for more efficient and intelligent customer care. As we begin 2013, I wanted to offer up a few predictions on how technology innovations will continue to help organizations build strong relationships and better consumer experiences in 2013 and beyond.
This year, mobile and video will come together to simplify customer service interactions– As video is becoming commonplace, we’re seeing companies look for ways to bring in the right customer service expert instantly. Cisco is currently trialing technology to connect consumers with video experts via mobile devices both in-store or on the road. By pulling intuitive information based on location and what detail the customer has recently looked at on the web or mobile device, this technology will route customers to the right expert to help them get the additional detail they need in a simpler and more efficient manner. Imagine, accessing a paint or decorating expert with just one click in the paint aisle at your neighborhood hardware store or even while you’re outside painting your house.
In the next few years, marketing and customer service responsibilities will merge – Consumers are talking about brands all over the web in places like Twitter and Facebook, sites which have over 500 million and one billion active users respectively. Traditionally, social media has been owned by marketing but with people asking service questions in new social channels, companies will need to merge some of these responsibilities between the call center and marketing. Read More »
Tags: Cisco, collaboration, contact center, customer service, mobile, video