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No Consensus at IETF, But It’s Not Over Yet

Cisco recently announced that we would open source our H.264 implementation under favorable open source terms, and more importantly, provide a binary distribution of that implementation that could be downloaded and integrated into browsers and other applications. We said we’d cover the MPEG-LA licensing costs for this distribution as well. Mozilla responded by saying that, based on this, they would add H.264 to Firefox, using our technology.

Part of our motivation for making this announcement was to unstick the logjam that has occurred in the standards bodies. The Internet Engineering Task Force (IETF) is defining the standards for how real-time voice and video will work natively in the browser. Selection of a common video codec is part of that process. The group has been highly divided on this topic, with two camps – one (including Cisco), in favor of industry standard H.264, and others in favor of Google’s VP8 technology.

We hoped that our announcement, and Mozilla’s agreement to support H.264 as a common codec, would provide enough impetus to sway the standards to a concrete decision so that the industry could move forward. Alas, that was not the case. Despite what we felt was a fairly objective analysis on the reasons why H.264 was a better choice for the overall success of real-time communications on the web (click here for a recording), the IETF failed to reach consensus.

Obviously, we’re very disappointed by this. Read More »

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Imagine a World With True Any to Any Collaboration

True any to any collaboration means you can collaborate via rich media in real time no matter where you are and who you want to collaborate with.  You can use the device you want and collaborate the way you want with voice, video, messaging, or content sharing -- imagine never again hearing the phrase “I will take care of that when I get back into the office.”

Cisco is striving to make this vision a reality and has made significant progress.  For example, Cisco recently announced capabilities for:

  • Mobile and teleworkers:  Making voice, video, messaging and content available outside the corporate network to mobile Jabber users and teleworkers without needing a VPN.   Best of all, our customers can realize these benefits with no additional costs.*
  • Intercompany and consumer collaboration:  Enabling real-time voice, video, and data-sharing capabilities for businesses to collaborate with consumers and business partners using Jabber Guest.  Customers or partners simply click a URL, website link, or mobile application to start the interaction. Organizations can build these capabilities into their website or mobile application with the included SDKs.

These capabilities are made possible by the Cisco Collaboration Edge Architecture and an important component of this architecture, the newly released Cisco Expressway – they enable bridging of collaboration islands to enable any to any collaboration.

The diagram below shows the use cases that the architecture delivers. Read More »

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The Future of Any-to-Any Collaboration Depends on Satisfying Today’s Mobile User Demands

When we think of the term “collaboration” we can often get trapped in the cycle of thinking that it only applies to IT departments and the bottom line. However, it’s important to consider how the role of the enterprise is shifting thanks to the consumerization of IT. For example, how can IT leaders satisfy new user demands while unleashing the power of a sound mobile strategy?

With today’s technology-driven global economy, enterprise mobility and collaboration tools need to be about connecting communities, not just companies. Never has there been a time when more business processes extend beyond headquarters. Organizations need to enable all types of connections: From the mobile worker to the teleworker, from other businesses to target consumers, from traditional branch offices to the cloud. This any-to-any type of collaboration is no longer keeping the enterprise at the center. Instead, the future is driven by all types of users.

It’s clear that users expect to collaborate anywhere, on any device, with any workload. They want to collaborate like they’re in the office regardless of their location. IT leaders must keep user demands top-of-mind when working to deploy a BYOD policy. This can create challenges and opportunities in five key areas:

Brett Belding - Collaboration

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The Correlation Is Clear: Measuring Collaboration Is Directly Tied to Better Adoption of Collaboration Tools

November 11, 2013 at 11:59 am PST

At Collaboration Summit, Cisco announced a number of exciting new technologies designed to make collaboration simple, fun, and intuitive. My friend Rowan Trollope who leads Cisco’s Collaboration Technology Group, is working hard to “make technology in the office better than what you have at home.” With Cisco Expressway, Intelligent Proximity, and Jabber Guest, a few of the new products Cisco just unveiled, we are breaking down the barriers between the home and work, creating a seamless experience for staying connected. And in Rowan’s words, “You haven’t seen anything yet.” Rowan and his team are dead set on perfecting the usability aspect of our collaboration technology – making it beautiful, affordable, and easy to assemble – and my services team has the charge of perfecting another: extracting its value.

According to a 2013 Forbes Study Cisco commissioned to understand business executives’ attitudes towards collaboration, we found those who see the greatest value in collaboration technology are the ones who use it the most. Heavy users, or collaboration “leaders,” perceive a strong correlation between using collaboration tools and achieving transformational business metrics in areas like productivity, knowledge sharing, customer satisfaction, cost control, and more.

From a services perspective, collaboration success is dependent on two things: Read More »

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Customer Collaboration and the Internet of Everything

Those who read this blog regularly know that Customer Collaboration combines traditional contact center technology and processes with important innovations in social media, Web 2.0 agent workspaces, network-based recording and analytics, and video to empower businesses to forge deeper, proactive, more consistent relationships with their customers.  Three years ago, Cisco identified Customer Collaboration as a major market disruption, and our customers have benefitted from our leadership through this disruptive time.

More recently, Cisco identified another market disruption--the Internet of Everything (IoE)--which Cisco defines as the networked connection of people, processes, data, and things.  The true benefit of the IoE is derived from the compound impact of connecting all these elements--with a majority of the value derived by extending the connections of the IoE to people.

So what’s the relationship between Customer Collaboration and the IoE?  Simply put, Customer Collaboration connects the Internet of Everything to consumers.  Many of the touchpoints to the IoE run through businesses, and Customer Collaboration is what brings businesses and organizations closer to their customers--to us.  Let me provide some examples of how Customer Collaboration can connect consumers to the IoE:

Consider Amy, Read More »

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