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Marketing Webinar: Casting a Wider Web

On Wednesday May 14, WebEx and MarketingSherpa are teaming up to present Casting a Wider Web. This 2008 Marketing eSummit includes a series of webinars from experts at Marketo, Wainhouse Research, the American Marketing Association and Loomis Group on using the latest online marketing technology. In addition to these best practice and advice webinars, marketers from Cisco and the Philadelphia Stock Exchange will also talk about their real-world experience. Two of the sessions focus on presenting research. In the first, Stephan Tornquist from MarketingSherpa and John Miller from Marketo will discuss trends for 2008. In the second, Andrew Nilssen and Alan D. Greenberg, both senior analysts and partners at Wainhouse Research as well as Nancy Costopulos, CMO of the American Marketing Association, will present survey results about the changing nature of online events. The 2008 Marketing eSummit is a virtual event -in addition to the participating in the webinars, attendees have the ability to interact in real-time to discuss what they’ve seen and talk to presenters between sessions. The full program for the event is available here and registration for the event is here. Marc Blakeney, Sr. Marketing Manager, Consulting Services & Event Center, WebEx

Mother’s (Earth) Day Epistle

In the 1970s, many of the climate change issues that now dominate our public debate first surfaced. Among the more enduring periodicals from that period was Mother Earth News, a homespun pioneer in practical approaches to ecology, renewable energy, recycling and Emersonian approaches to self-reliance. As I write this, just past Mother’s Day here in the U.S., it is an appropriate time to reflect on the betterment of our planet and to consult Mother Earth News for a definition of total ecology:

“A scientific means for discovering the expeditious ways of employing the world’s resources in a way which will render a higher standard of living for all mankind- a means of accumulating facts, information and statistics related to world resources-a way of discovering trends in the use and misuse of resources-a network for relating these trends and developing a logical sequence of events to show how a future state might evolve.”

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Mother’s (Earth) Day Epistle

In the 1970s, many of the climate change issues that now dominate our public debate first surfaced. Among the more enduring periodicals from that period was Mother Earth News, a homespun pioneer in practical approaches to ecology, renewable energy, recycling and Emersonian approaches to self-reliance. As I write this, just past Mother’s Day here in the U.S., it is an appropriate time to reflect on the betterment of our planet and to consult Mother Earth News for a definition of total ecology:

“A scientific means for discovering the expeditious ways of employing the world’s resources in a way which will render a higher standard of living for all mankind- a means of accumulating facts, information and statistics related to world resources-a way of discovering trends in the use and misuse of resources-a network for relating these trends and developing a logical sequence of events to show how a future state might evolve.”

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Babe and Lou, If You Could See the Sports Museum of America

In spring my thoughts turn to the”Boys of Summer” (it was Babe Ruth who said”this baseball game of ours comes up from the youth”), that time when daylight lengthens, when school gives way to the competition of baseball and the eternal imagination of youths self-identifying with sports heroes. The smell of fresh-mowed sod, the sharp crack of a fastball meeting a Louisville slugger, and the exhilarating fear and unrestrained joy of taking off for first — emotions as fresh today as they were decades ago. These are memories etched in the”YouTube” of our brains, retrieved, sometimes, just by a chance conversation or the smell of a hotdog slathered in deli mustard and sauerkraut.On May 7 we celebrate the launch of the Sports Museum of America (SMA), www.sportsmuseum.com, the first museum dedicated to just about every sport played in America. The SMA has partnered with more than 50 sport organizations’ Halls of Fame, national governing bodies and other top athletic associations to showcase exhibits, memorabilia, stories and heroes that resonate with all of us. Partnering with the museum’s founders and all-star roster of directors (from too many different sports to list here), Cisco is providing a range of visual networking and emerging technologies to build a human network within the museum and online -as the web version never closes — converging technology and history to enhance the attendee experience. Read More »

Happy Earth Day!

How are you celebrating Earth Day? According to the Earth Day Network, Earth Day 2008 is expected to be the biggest in this event’s 38-year history. There are events of all sorts from celebrations to volunteer opportunities all over the world. You can find more than you ever thought possible with a simple Google search.Take a simple step.For the last few years, coincidentally, I’ve found myself flying somewhere on Earth Day (this year it was the day before). But whether I get on a plane on Earth Day or the day after (this year it was the day before) doesn’t matter much. What does matter is what I do all year. I may end up having a very-low-carbon-emission Earth Day this year, but if I go back to high-carbon-emission habits tomorrow, I haven’t really accomplished much.Becoming greener and reducing your carbon footprint can be simple. Hold a meeting on-line (try it free). Work from home one day per week (or month if your boss doesn’t like the idea as much). Check out what a few Cisco and WebEx execs are doing in their own lives to be just a little bit greener:And if you are interested in how to get started, or in hearing how other companies are taking some simple steps, join us tomorrow for the Green Business Summit.So whether it’s personal passion or pure profit that propels you to produce a bit less carbon, take one step today. And make it last all year.I promise not to ask you to take another step-at least not until tomorrow.Jeff Weinberger, Chair, WebEx Green Initiative, WebEx