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Gas Prices — City Preparedness

City Preparedness for Higher Gas Prices What do you think these 10 cities have in common?Virginia Beach, VAForth Worth, TXNashville, TNArlington, TXJacksonville, FLIndianapolis, INMemphis, TNLouisville, KYTulsa, OKOklahoma City, OKAccording to Common Current, a California-based economic sustainability group, these are the 10 major US cities least prepared for gas prices greater than $4/gallon. It turns out that residents of these cities are disproportionately prone to long solo work commutes by car.How are high gas prices affecting your budget? Have you started to explore collaboration tools to reduce travel and control costs?I ran the numbers on my own modest commute (less than 20 miles round-trip, 26MPG, regular gas at a delightful $4.59/gallon here in the Bay Area) and found -when all car expenses are taken into account -that Cisco’s WebEx PCNow remote computer access software pays for itself when I telecommute just one day per month. (And that doesn’t even include what I save by eating lunch out of my own fridge.)The ROI on other WebEx collaboration services that eliminate travel expenses is even higher.What are your commute mitigation tools of choice? Are you spending more time collaborating online and less time in your car or in Seat 28F? Is $4.00/gallon your personal”tipping point” to alter your behavior?David Bockian, Sr. Product Marketing Manager, Cisco WebEx

Marketing Webinar: Casting a Wider Web

On Wednesday May 14, WebEx and MarketingSherpa are teaming up to present Casting a Wider Web. This 2008 Marketing eSummit includes a series of webinars from experts at Marketo, Wainhouse Research, the American Marketing Association and Loomis Group on using the latest online marketing technology. In addition to these best practice and advice webinars, marketers from Cisco and the Philadelphia Stock Exchange will also talk about their real-world experience. Two of the sessions focus on presenting research. In the first, Stephan Tornquist from MarketingSherpa and John Miller from Marketo will discuss trends for 2008. In the second, Andrew Nilssen and Alan D. Greenberg, both senior analysts and partners at Wainhouse Research as well as Nancy Costopulos, CMO of the American Marketing Association, will present survey results about the changing nature of online events. The 2008 Marketing eSummit is a virtual event -in addition to the participating in the webinars, attendees have the ability to interact in real-time to discuss what they’ve seen and talk to presenters between sessions. The full program for the event is available here and registration for the event is here. Marc Blakeney, Sr. Marketing Manager, Consulting Services & Event Center, WebEx

Mother’s (Earth) Day Epistle

In the 1970s, many of the climate change issues that now dominate our public debate first surfaced. Among the more enduring periodicals from that period was Mother Earth News, a homespun pioneer in practical approaches to ecology, renewable energy, recycling and Emersonian approaches to self-reliance. As I write this, just past Mother’s Day here in the U.S., it is an appropriate time to reflect on the betterment of our planet and to consult Mother Earth News for a definition of total ecology:

“A scientific means for discovering the expeditious ways of employing the world’s resources in a way which will render a higher standard of living for all mankind- a means of accumulating facts, information and statistics related to world resources-a way of discovering trends in the use and misuse of resources-a network for relating these trends and developing a logical sequence of events to show how a future state might evolve.”

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Mother’s (Earth) Day Epistle

In the 1970s, many of the climate change issues that now dominate our public debate first surfaced. Among the more enduring periodicals from that period was Mother Earth News, a homespun pioneer in practical approaches to ecology, renewable energy, recycling and Emersonian approaches to self-reliance. As I write this, just past Mother’s Day here in the U.S., it is an appropriate time to reflect on the betterment of our planet and to consult Mother Earth News for a definition of total ecology:

“A scientific means for discovering the expeditious ways of employing the world’s resources in a way which will render a higher standard of living for all mankind- a means of accumulating facts, information and statistics related to world resources-a way of discovering trends in the use and misuse of resources-a network for relating these trends and developing a logical sequence of events to show how a future state might evolve.”

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Babe and Lou, If You Could See the Sports Museum of America

In spring my thoughts turn to the”Boys of Summer” (it was Babe Ruth who said”this baseball game of ours comes up from the youth”), that time when daylight lengthens, when school gives way to the competition of baseball and the eternal imagination of youths self-identifying with sports heroes. The smell of fresh-mowed sod, the sharp crack of a fastball meeting a Louisville slugger, and the exhilarating fear and unrestrained joy of taking off for first — emotions as fresh today as they were decades ago. These are memories etched in the”YouTube” of our brains, retrieved, sometimes, just by a chance conversation or the smell of a hotdog slathered in deli mustard and sauerkraut.On May 7 we celebrate the launch of the Sports Museum of America (SMA), www.sportsmuseum.com, the first museum dedicated to just about every sport played in America. The SMA has partnered with more than 50 sport organizations’ Halls of Fame, national governing bodies and other top athletic associations to showcase exhibits, memorabilia, stories and heroes that resonate with all of us. Partnering with the museum’s founders and all-star roster of directors (from too many different sports to list here), Cisco is providing a range of visual networking and emerging technologies to build a human network within the museum and online -as the web version never closes — converging technology and history to enhance the attendee experience. Read More »