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Maximizing Unified Communications Investments through Enterprise Social Software

by Murali Sitaram, vice president and general manager, Cisco Enterprise Collaboration Platform

“Next generation workspace”, “desktop of the future”, the employee workbench”. These are the kinds of tems that we’re hearing customers, partners, and analysts talk about, and they all point to the rapid emergence of Enterprise Social Software as the next big collaboration market transition. For most organizations, when it comes to the adoption of ESS, the question isn’t if or when, but rather how. How will ESS integrate with their business processes? How will they get their people to change their behaviors and adopt a new way of getting work done? Above all, how will enterprise social software add value to (not replace) the collaborative tools and technologies in which they’ve already invested?

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Cisco Unified Communications Licensing Just Got Easier

One thing that I hear from customers all the time is that products on their own are not enough. What they mean is that they expect the products and solutions they acquire to provide great features, be very robust, and solve business problems.  But they want their suppliers to go beyond those requirements and ensure that it’s easy to do business with their chosen supplier.  One way to do that is through simple, effective licensing.

Customers looking at unified communications solutions want a licensing model that is flexible, simple to use, and easy to understand. They don’t want to spend their valuable time having to constantly track and manage licenses. Suppliers need to make it easy for customers to acquire and add applications as their business needs dictate.

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WSJ: Virtual Meetings Help Businesses Cut Travel Budgets Up to 40 Percent

“The era of extensive, expensive corporate travel may be over,” pronounced Thursday’s Wall Street Journal. The article, headlined “More Lucrative Business Travelers Now Teleconference, Fly Coach,” says U.S. companies reduced their travel budgets last year between 30 percent and 40 percent and will probably increase those budgets “by only half that amount in 2010.”

In lieu of frequent flying, the Journal reports that “a growing number of companies are investing in technology for ‘virtual’ meetings held over the Internet.”

Case in point: The Food Group, a food marketing agency.

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Cisco WebEx Meeting Center for the iPhone Wins App Planet Best of Show Award

I set off for Barcelona hoping to bring home the gold for Cisco and our WebEx Meeting Center for the iPhone application.  And I’m doing it – well at least, the crystal.  We won the App Planet Best of Show for Best Mobile Business Application.  I couldn’t be more excited!

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Who Will be Best in Show in Barcelona?

No, it’s not the Olympics!  But there is a contest going on in Barcelona where all things mobile are being showcased at GSMA Mobile World Congress.  We’ve  submitted Cisco WebEx Meeting Center for the iPhone in the category of “Best Mobile Enterprise Product or Service”, and it is a finalist.

Cisco WebEx Meeting Center on the iPhoneThe GSMA Global Mobile Awards will be presented within the conference for the first time in its 15-year history to allow more attendees the opportunity to cheer on their favorite nominees. This brand new event will be hosted by writer, actor and self-confessed technophile, Stephen Fry.  The awards ceremony is Tuesday, February 16, at 3:45pm local time.

I’m hoping to bring home the gold for Cisco.

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