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Cisco Wins Four Apex Awards at Digital Signage Expo 2011

Last week, Cisco Digital Media Systems (DMS) wrapped up another year at the world’s largest international trade show and conference dedicated to digital signage – the Digital Signage Expo 2011, held in Las Vegas. This year’s event came at an exciting time, just as Cisco was able to announce its 3000-customer milestone in digital signage and our market leadership in this bourgeoning industry after just four short years since joining the market in 2007.

For more insight from the show floor at DSE 2011, check out this video with DMS general manager Janice Litvinoff, outlining key highlights from the event and the unique digital signage applications on display this year at the Cisco booth.

In addition, we were thrilled to receive four Apex Awards, handed out by the Digital Signage Federation. Bringing in the gold award was …

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Cisco redefines what you can do on an Android device

Google’s Android operating system is one of the hottest names in mobility right now. According to a Feb 9 Gartner report, “In the [worldwide] smartphone operating system (OS) market, Android grew 888.8 percent in 2010 and moved to the No. 2 position.” No other mobile OS grew anywhere near as fast as Android.

So it makes perfect sense that Cisco should be a part of the growing Android ecosystem. We are pleased to announce Cisco WebEx Meetings for Android and Cisco Mobile for Android.

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Helping Enterprises Create and Manage Video

Today, Cisco announced a series of new video offerings designed to make it easier for enterprises to create and consume video. Listen below as Cisco’s Director of Marketing for Enterprise Video, Erica Schroeder, outlines these new announcements and what it means for our customers.

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Listening to Our Customers

At Cisco, there are two factors that drive strategic decision making –  technology transitions that promise to re-shape industries, and feedback from our customers.

Those factors lead us into new markets, to make acquisitions, and to invest in creating new technologies. The positive disruption represented by the cloud computing transition was what led us to introduce a Cisco hosted email product in November 2009. Customers told us they were interested in divesting responsibility for managing email on-premise in much the same way as they outsourced conferencing to Cisco via our SaaS WebEx Conferencing service.

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Use Social Media to Sell Smarter: Insights from our WebEx Event

On Feb. 3rd, Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne facilitated a WebEx featuring a panel of thought leaders who shared their knowledge and experiences in using social media to create powerful sales strategies. In part one, Brian shared some amazing research about the changes social media has made to the sales cycle. Today, in part two, we’ll hear from the panel. You can listen to the entire WebEx here.

Meet the panel:

Sam Decker: founder of Mass Relevance. He worked with Dell on their ecommerce engine and also was CMO of Bazaarvoice. Now he is curating content. All of the millions and billions of pieces of content around the world, he pulls it together and curates it so that marketers and salespeople can engage with buyers.

Barbara Weaver Smith: founder and president of The Whale Hunters – a strategic sales coaching firm. They help small businesses grow explosively by finding bigger customers and signing up bigger deals.

Sergio Balegno: director of research with Marketing Sherpa and MECLABS. His company has a phenomenal repository of over 7,000 case histories for the marketing and sales community.

The discussion in Part One focused on how the sales/buying cycle has really changed because of social media. As a result, selling has changed too. In part two, the discussion turned to evidence of this change and tips for dealing with it.

Is this change in buyer behavior happening in small businesses as well?

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