This week Cisco on Cisco launched a new interactive environment that brings you inside Cisco to see firsthand the tangible business value of collaboration, unified communications, and video in a real-world enterprise.
At the recent Enterprise 2.0 conference in Boston, we announced limited availability for Cisco Quad, an immersive platform for enterprise collaboration that integrates voice, video and social networking into one space. The next generation of worker is looking for new and innovative ways to collaborate and Quad offers that collaboration tool kit.
Cisco Vice President and General Manager Murali Sitaram spoke with Fox Business News anchor Brian Sullivan this morning and he asked him about how Cisco is working with corporate America to help them increase their productivity and enable new ways to work and share information other than through solely email.
Today Cisco is introducing a new way for customers to experience, host, and participate in events through Collaboration for Events. Setting its sights on revitalizing and transforming the event business , Cisco Collaboration for Events provides customizable options for using technologies like web conferencing, telepresence and online video sharing platforms to dramatically expand an event’s reach beyond the physical venue. With these network-based technologies, organizers can conduct highly interactive physical and virtual events, more effectively measure return on investment, expedite the planning process, and attract the best speakers.
Why are we introducing Collaboration for Events now? With the pressures of globalization, increased competition, growing complexity, and the continually accelerating information explosion, the need for employees, customers, and partners to come together, exchange knowledge, gain fresh perspectives, network, and nurture relationships has never been greater. However, despite the opportunity for collaboration within meetings and events – and the resulting benefits – many organizations question whether traditional events deliver business impact commensurate with their costs. These activities represent a significant investment, with annual spending exceeding $200 billion for large meetings and events and business leaders are looking for greater impact for the investment dollars.
Collaboration for Events offers tremendous opportunities to improve the business impact of meetings and events while helping to significantly reduce costs. For example, in this video, PJ Boatwright, vice president of Events at Fortune said that through the Cisco Collaboration for Events experience, they are extending the duration of the BRAINSTORM Green conference from three days to a full year. Additionally, Cisco’s own experiences have proven that these types of events can expand the audience, deliver a more tailored and compelling event experience, maintain or improve communications effectiveness, reduce environmental impact, boost productivity, and save millions of dollars.
There are so many interesting and engaging ways that people around the world use Cisco’s WebEx technology. While I use WebEx every day for web-based business meetings, WebEx can be used for much more. I heard about these educational efforts from my PR colleague in Russia.
Last November, the Russian educational news portal projectNEXT.ru set up a series of seminars for young designers and architects. The Cisco Russian PR team worked to get a commitment from a group of local colleagues to convert these seminars into webinars using WebEx. Since then, three such events have been held, enabling more and more people to join them on each occasion. As a result, several dozen designers and architects from Russia, Ukraine, Belarus, Moldova, Israel, Kazakhstan, Lithuania, Czech Republic, Estonia, the UK, and Italy took part in these webinars.
This morning at Cisco Live 2010, the company’s foremost customer event, we announced the availability of the Cisco Hosted Collaboration Solution, an offering that allows partners to provide a wide range of Cisco collaboration applications to their customers, via the cloud, using an “as a service” model. At our press conference this morning, Verizon Business announced that they have launched a field trial of this collaboration solution for business customers. European carriers Swisscom and Orange have started field tests of the new technology as well.
The Cisco Hosted Collaboration Solution relies on use of virtual machines to support user demand. Users of the service can decide whether to rely on on-premise servers or on cloud-based systems to support the collaboration services.