Comments on: One Address to Reach them All? http://blogs.cisco.com/collaboration/one-address-to-reach-them-all/ Sat, 18 May 2013 08:15:53 +0000 hourly 1 By: Karl Kocar http://blogs.cisco.com/collaboration/one-address-to-reach-them-all/#comment-697950 Karl Kocar Fri, 18 Jan 2013 12:44:00 +0000 http://blogs.cisco.com/?p=97254#comment-697950 Thank you very much for your comments, appreciate the feedback. Your opinion about cloud based communications management platforms is very pertinent and I’d like to concur that I see lots of interest in this type of consumption model here in Europe. In fact Cisco has already made huge investments in this area and is currently working with a large number of our Service Provider partners who already offer cloud centric Cisco collaboration solutions. If you’d like to find out more about our offering please look here:

http://www.cisco.com/en/US/netsol/ns1086/index.html#~overview

In my role I encounter customers that won’t or maybe can’t readdress to single numeric identity such as a cell phone number and their organisations have evolved into environments that include numeric and URI calling. In these situations Cisco can link the disparate communications addressing formats together to make life more seamless for the end users. Now whether the call control function is on-premise or sitting in a service provider cloud is really up to how a customer wishes to purchase technology, technically either is feasible.

I agree that it’s been viable to have a single numeric address for some time now, I just sometimes wonder if we’d started all over again whether we’d be able to come up with an addressing scheme that worked from a human and technology perspective for all our communications, not just voice and video.

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]]> By: John Westra http://blogs.cisco.com/collaboration/one-address-to-reach-them-all/#comment-697883 John Westra Tue, 15 Jan 2013 02:35:54 +0000 http://blogs.cisco.com/?p=97254#comment-697883 Here’s the reality that no amount of Cisco technology can overcome. Ninety nine percent (99%) of professionals already have a “universal phone number.” It’s the one associated with their personal cell phone.

No company-centric call management solution, no matter how uber-cool the Cisco technology on the back end, will be able to compete with a ubiquitous, cloud-based communications management platform. People & business simply move too fast to enable domain-centric, in-house solutions to compete.

I use Google Voice with a single number via my Cell Phone, Skype, Desk Phone and Google Talk. My calls find me wherever I am and utilize a single Voice Mail box. When I make calls from any of these devices, they send out my “universal number” as the Caller-ID tag. Incoming calls are routed based on their Caller ID and the identified callers relationship to me as a Family Member, Friend, Client, Vendor, etc.

The next wave of Call Management/VOIP solutions, from vendors like Google, Virtual PBX, etc. will offer even more features, including video conferencing. These solutions will increasingly be found as white-label offerings of Verizon, AT&T, Sprint & T-Mobile, etc., as well as their broadband partners/divisions like Comcast.

There is simply no way for Cisco to cost effectively compete with next generation, Cloud-based, mobile vendor-owned/promoted, ubiquitous communication infrastructure offerings. I’m still bullish on Cisco as a network infrastructure vendor. But I would think twice about encouraging any client, to make a long-term investment in a non-cloud-based communication solution.

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