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Murali Sitaram: How is Social Software Relevant for Business?

At the recent Enterprise 2.0 conference in Boston, we announced limited availability for Cisco Quad, an immersive platform for enterprise collaboration that integrates voice, video and social networking into one space. The next generation of worker is looking for new and innovative ways to collaborate and Quad offers that collaboration tool kit.

Cisco Vice President and General Manager Murali Sitaram spoke with Fox Business News anchor Brian Sullivan this morning and he asked him about how Cisco is working with corporate America to help them increase their productivity and enable new ways to work and share information other than through solely email.

See the full video on Fox Business Site here.

With Cisco Quad, workers have the ability to search across all content within their organization, as well as locate people and expertise, accelerating the time it takes to connect, interact and find information.

Coming soon, mobile Quad applications optimized for the Apple iPad and IPhone, will enable “deskless” employees to remain connected and engaged in interactions with their colleagues around the globe. Quad easily integrates with content management systems such as Microsoft SharePoint and Documentum, as well as with voice and video business communications solutions including Cisco Unified Communications, Cisco WebEx conferencing, Cisco Unified Presence and Cisco Show and Share.

Over the past 25 years, Cisco has progressed from connecting computers to connecting people, and then allowing them to communicate in real time through voice and video over the Internet.  Now that we’ve enabled people to connect and communicate, it’s a natural progression for us to provide ways for them to collaborate.

Collaboration is a $34 billion market because of the broad range of business complexities that organizations are being forced to manage – information overload, communication silos, an increasingly mobile and dispersed workforce, innovation time-to-market, and sustainable growth.  These challenges require organizations to change the way they work, and Cisco is providing them the tools to transform their workspace.

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