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Momentum for Social Collaboration in the Enterprise

Cisco’s collaboration solutions have been front and center over the past two weeks at both Cisco Live and Enterprise 2.0, the premier conference for social business technologies. I had the opportunity to attend both conferences and was energized by the incredible momentum we have in the market with the integrated collaboration solutions we’re providing to the marketplace.

The customers, reporters and analysts I’ve talked to recognize that the notion of a traditional workplace is changing. Employees are more mobile than ever before. People are collaborating across geographic locations and time zones, so work is conducted in a more virtual and time-shifted manner. Social technologies in the workplace allow people to leverage talent, experts, colleagues and customers around the world.

Cisco’s goal is to lead this market transition. At Enterprise 2.0, we unveiled Cisco WebEx Social, which brings social collaboration to mobile devices, email and business productivity applications, and delivers it both on premises and in the cloud through a modern web and mobile application.

The highlight of the conference for me was the keynote by Richard Foo, Collaboration Director for Nike, and a customer of WebEx Social. Nike’s business goal is to move not only fast – but faster – so they can continue to lead in the athletic footwear and apparel market. Richard touted how Nike has already created 33,000 new connections in the last 60 days by using WebEx Social among its employees. By developing WebEx Social for mobile devices first and desktop second Nike has put employees at the center of collaboration. This is a significant new trend and generated a lot of buzz across social and traditional media channels.

So here at Cisco, we think not in terms of a “workplace” but a “workspace” which is inherently more social, mobile, and visual – and delivered through the cloud. We designed WebEx Social as that workspace where individuals, teams, and communities come together to connect, share, learn and collaborate. We realize that WebEx Social needs to fit into the current landscape of tools and capabilities while providing a fundamentally new way of working.

For those who are interested in learning more about implementing an enterprise social collaboration platform such as WebEx Social, I encourage you to watch the below video that I recorded at Cisco Live. I talk about how social collaboration adds a new layer to the communication experience, allowing companies to innovate, grow, and expand into new markets, while increasing productivity.

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