By Chris Tillett, CEO, Kroma Makeup
During the 2009 Oscar Awards, Kentucky Derby and Emmy Awards, celebrities who peeked into their gift bags found samples from Kroma Makeup, owned by renowned makeup artist Lee Tillett. Headquartered in Maitland, Florida, we develop and manufacture all-natural, botanical makeup products, distributing them through apothecaries, dermatologist offices, plastic surgeons, and spas throughout the United States. Customers can also purchase Kroma products through our online store and from our retail store in Orlando, FL.
Our company is able to remain competitive with multi-billion dollar juggernauts due to the fact the we are light on our feet and that we pay more than the usual attention to customer service. So that means that any technology that we deploy must be unobtrusive, simple to operate, and enhance our image. Also, our President Lee Tillett demands that it JUST WORK! No excuses, no problems. Thank goodness we partnered with Cisco! Not only has UC been simple to operate and rock solid, it has even enhanced our competitive edge. We now can take two laptops anywhere; whether we are at a celebrity gifting lounge or a KROMA launch party and work just as if we were connected with our home office. The Cisco IP Communicator has been invaluable! By adding WEBEX to the mix, we have been able to even save money on celebrity gifting by offering virtual sessions whereby Lee consults with celebrities on anything from new looks, custom powdered foundations, or even eyebrow shaping. As a matter of fact, we have just added virtual sessions to our services card so that clients can get assistance from anywhere.
This is working so well that now we try to find ways in which we can leverage our UC system or WEBEX. Our marketing and PR teams are amazed at what we are able to do with these systems and now we prominently display that our business is powered by Cisco, not just our network!