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It’s Universal — Collaboration is a Must-Have and It Pays Off

June 15, 2012
at 4:43 pm PST

I just returned from our premier customer event, Cisco Live, where I had the opportunity to spend time with customers from Istanbul, New York, San Jose, Singapore and more. Many of our conversations centered on how collaboration is a must-have, and more importantly, the different ways it pays off.

What I found most interesting is the universal belief that the value of collaboration is often immeasurable and subjective but vital to companies’ ability to set themselves apart from their competition. There are the obvious operational returns, like travel cost savings. But during my conversations with our customers, it seems as though more and more, the qualitative returns — like increasing customer intimacy, reducing cycle time, and finding the best person for the right job — are becoming ever more important.

At Cisco Live, I was a featured guest in the The Vibe Day 3 interview show and I discussed just this topic.  I invite you to watch my video interview below to learn more.  NOTE:  This clip includes several interviews.  Skip to time stamp 19:13 for my segment. 

Additional information on why collaboration matters, how it pays off and how to incorporate culture and process in your collaboration strategy, can be found in The Collaboration Imperative book.

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2 Comments.


  1. Carl, the time stamp is 19:13 (not 9:13) as originally listed above.

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