Is Fixed Mobile Convergence (FMC) part of your Unified Communications strategy?
Post by Priten Gandecha, Solutions Marketing Manager for Cisco Unified CommunicationsFixed Mobile Convergence (FMC) brings together wired and wireless technologies in The Workspace. For industry constituents who are enthusiastic about FMC technologies and its promise, it stirs up a great deal of excitement and is a topic of spirited debates amongst advocates of different FMC technology approaches. Customers interested in the promise of FMC have the opportunity to evaluate multiple options and choose a strategy best suited for their current and future business needs. A European Fixed Mobile Convergence survey conducted by Yankee Group found that customers have not shown dominant procurement preference amongst various FMC infrastructure or hardware vendors, application or independent software vendors, mobile carriers, fixed carriers, device vendors, or system integrators. One possible explanation could be that the”one size fits all” approach does not fit everyone and building a FMC strategy on one technology component is potentially incomplete. A comprehensive FMC strategy requires coherent evaluation of multiple wireless and wired workspaces.However, developing a comprehensive FMC strategy may be daunting and overwhelming for some. Which business applications (customer relationship management, employee resource planning, custom industry applications, business intelligence, desktop productivity, or unified communications) should be mobilized first to have the greatest top and bottom line business impact? Which FMC approach provides greatest flexibility to seamlessly transition between the wired and wireless networks most commonly used by different worker types in a business? Which approach to FMC provides workers with the flexibility to continue working with preferred mobile devices or the operating systems suited for their job function or region?For many businesses, mobilizing unified communications (UC) applications first has the potential to make the highest positive business impact. Unlike previously mentioned applications that may be used by one or a handful of functional groups, everyone in a business can benefit from UC applications. For businesses primarily made up of”road-warriors”, teleworkers, and mobile professionals, the integrated presence, messaging, and conferencing capabilities found on UC applications for mobile phones and laptops would enable more streamlined and collaborative communications. Similarly, mobile workers in retail, manufacturing, or healthcare organizatio, for example, would be more reachable and productive with simultaneous ringing and consolidated voicemail boxes between wired phones scattered in their workspace and rugged mobile devices used on the go.Additionally, a network-centric approach to UC enables businesses to anchor communications in the corporate network while simultaneously connecting workers — independent of wired or wireless networks. This approach also gives businesses the flexibility to support their choice of mobile devices and operating systems in order to meet functional or regional requirements.Are you considering FMC as part of your network-centric UC strategy? If your business is in the process of developing an FMC strategy and you already have UC applications (or will soon be implementing them) consider mobilizing UC applications first to maximize business top and bottom line impact.