By Carl Wiese, Vice President of Global Collaboration Sales at Cisco
Is Collaboration worth it? Research says, yes. The key moving forward will be for companies to measure their return from Collaboration across three distinct areas:
1) Operational ROI (reducing/avoiding costs): Over a three-year period, Salire Partners conducted hundreds of ROI analyses for companies of different sizes and industries around the globe. Recent analysis of their in-depth work finds that nearly 80% of companies see positive operational savings with Collaboration—in areas like moves/adds/changes, local and long distance phone service, and audio conferencing. And the results apply to companies large and small: Those with between 1,000 and 25,000 employees posted ROI of more than 170%.
2) Productivity ROI (finding efficiencies): When Frost & Sullivan performed a global study of more than 3,500 business and IT leaders in May 2009, it found that Collaboration tools were most impactful within areas of the business where the largest numbers of people interact, such as R&D, sales and marketing. It also found that companies deploying advanced tools see far greater benefits than those focused simply on the basics.
3) Strategic ROI (creating market advantage): While this can be harder to measure in hard dollars, companies around the world are finding ways to leverage Collaboration to literally transform entire industries and create massive competitive advantage in the process.
Check out my new white paper to learn more about the three ways companies create value with Collaboration.