As CTO for Unified Communications at Cisco, I’m involved in all three ways in which Cisco creates product innovations: current product evolution, partnerships & acquisitions, and internal innovation. My team and I help to ensure that Cisco strikes the appropriate balance between the three as we build products to meet the needs of our customers and partners.
When Cisco innovates, we ensure the usefulness of our innovations with five criteria. We ask whether our innovations enable our customer to:
• Reduce costs
• Improve employee productivity
• Increase customer intimacy
• Differentiate versus their competitors
• Innovate within their business
By Joe Burton, CTO and Vice President, Voice Technology Group
While some of our innovations are well known such as Telepresence, Expert Advisor in our Contact Center products, and Medianet, our pipeline for innovation over the next couple of years has never been stronger.
In a recent review of our internal innovation challenge, we reviewed 170 innovation ideas that were submitted from virtually every department associated with Unified Communications. Due to the immediate, positive impact on our products 11 were immediately fast tracked into product roadmaps and 7 more are being integrated over the next year.
Coupled with our strong participation in virtually every communications oriented standards body and the strength of our patent pipeline, Cisco will indeed lead the world in making Boundaryless Collaboration a reality for everyone.