Post by Salvatore Collora and Taylor CollyerCisco took the telecommunications world by storm in 1999 with the acquisition of Selsius Systems. In the past eight years, the stalwarts of the industry that once laughed at the notion of ubiquitous use of IP telephony now see it standing at the precipice of the next industry shift to unified communications. While some might call for"VOIP As You Are" (marketing spin and jargon abound), the reality is that people work differently now that in the past and companies cannot stand still and operate as they do now if they want to be leaders in their industry and attract the best next-generation talent.My near ten-year career at Cisco has spanned Systems Engineering, Advanced Services Delivery and now Product Marketing. I have clearly seen the shift from information workers sitting in cubes all day to a more spatially independent and collaborative workforce. Key business decision makers as well as first-line managers realize that keeping the best talent often requires a diverse mix of incentives, foremost of which is the ability for people to work anywhere at any time and be more productive as a result.My own experience reflects this reality. I mostly work from home. This saves the company real dollars and radically increases my productivity. I roll out of bed and immediately begin working rather than spending 45 minutes stuck in traffic on the way to the office. I easily mix synchronous and asynchronous tasks to fit the need. But when I need to be on the go, I work much the same way armed with a large communications toolset consisting of IP phones, a MacBook Pro, a Bluetooth headset, a mobile phone, and soft client that contains instant messaging, video, voicemail and directory lookups.The point here is that my workspace shifts but my environment suits me. My meetings find me, my inbound calls find me; on many devices in many workspaces.Cisco Unified Workspace Licensing, the product I manage, allows our customers to extend the workspace of every user by offering the full capability set in a single package. The concept is not a new one, but we improved upon the structure used by many companies by including all the necessary licensing components and software into a single package and letting customers engineer the proper designs at no added cost. We also tied this notion of a complete and available unified workspace to a blanket of 24x7 support and upgrades, both major and minor. In this way, the customer pays one price per user up front and then an ongoing yearly cost for full support and upgrades. As more functionality becomes available in software, the customer gets immediate access at a very low price.As Cisco innovates and more functionality is built into the products and new products are added to the portfolio, this expands the capabilities and productivity to the end-user. In the end, that's what it's all about. It's about evolution beyond the desktop -it's about enabling and empowering your users in all their workspaces, whatever and wherever they may be.Some further elaboration on this can be seen on the video blog post below by Taylor Collyer, Director of Product Management, Cisco's Unified Communications Business Unit.