When you engage each and every employee, you can transform them from “knowledge workers” into empowered employees. And that is a powerful value for business.
Most enterprise executives are facing a workplace that is no longer a physical place, but a blend of virtual and physical environments; where employees are bringing their preferences to work and BYOD is the new norm; where collaboration has to happen beyond walled garden; and any-to-any connectivity is a requirement, not a “nice to have.”
As business leaders we are faced with making this work, and we find ourselves asking: How do we engage customers to provide them with greater value? How can we engage our employees so that they can get better, faster?
At Cisco, we believe in a fundamental principle: Experience matters. We believe that it is about people at the center of collaboration. It is about humanizing technology. It is about end-to-end experiences, not just the user-interface experience.
It is about the optimal experience for the task at hand. So, it is about creating that in-person experience from an immersive Telepresence session, but also about creating the best possible experience when you are on the road participating via an iPad.
User experience matters. Choice matters. But to get this right, architecture matters.
Architecture matters if you want to deliver a high-quality people-centric collaboration experience across a broad range of applications and devices. Whether you’re talking Windows or Mac, iOS or Android, our focus is on delivering an integrated user experience.
The most powerful thing I’ve done in my management career is when we shifted from developing products for technology sake, to developing products for people. We defined three “personas,” fully characterizing and profiling the users of our products. And as we designed and developed new products, we always came back to the user – the persona — who would use the product. This change of perspective absolutely changed how we designed and developed our products. In fact, this is what drove the design of our immersive Telepresence systems.
At Cisco we believe, that only an open interoperable architecture can deliver cross-company collaboration.
Not long ago there was more diversity than interoperability in the industry. There were diverse networking protocols, diverse ways of doing email, and diverse ways to handle voice. As an industry we’ve converged and standardized all of these to make network, email, and voice connectivity pervasive.
My firm belief is that the next phase is to converge around the same set of standards for video. At Cisco we believe in bringing people together, and that pervasive video is the next transition.