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Connecting the Games

January 9, 2012
at 6:00 am PST

In a recent blog post, I highlighted the vital role Cisco’s infrastructure will play in connecting the London 2012 Olympic and Paralympic Games. Our technologies – including thousands of switches, routers and endpoints – are parts of a complex infrastructure that will be bringing people together before, during and after London 2012.

You could view London 2012 as collaboration on a global scale – so vast in fact, that it’s only possible through teamwork. At the heart of delivering the Games, we are working closely with partners to carry all the data, voice and video. We will be connecting venues to officials – crucial to both the Games schedule and the four billion internet and TV viewers worldwide.

Collaboration Delivers

As a digital marketer, I’m seeing businesses, individuals and communities taking steps to realize the potential of collaboration technologies. What’s really great about collaboration is it makes things happen – with greater efficiency, less bureaucracy and more inclusivity.

For example, Cisco’s Webex solution has led to remarkable changes in the way we do business. Not least, considerable savings in business travel from holding meetings online.

Another way we’re using the technology in the run-up to London 2012 is the Cisco Interview Series, where we’re giving sports fans the opportunity to connect with their heroes.

Our next guest is Iain Percy OBE, Olympic sailing champion. I’m sure he’ll have a unique perspective on teamwork and how technology can improve performance. I’m certainly taking time out to join this Cisco WebEx, so why not take part and put our collaboration technology through its paces? You can find more information and register for the WebEx here.

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