Weaving a Case Study with Web 2.0 Technologies
The Cisco on Cisco team recently published its first case study created entirely by leveraging the three pillars of a Web 2.0 environment: people, communities, and information (P-C-I). We met with the Worldwide Sales Process and Systems team (the people) to discuss their process of migrating to Cisco WebEx Training Center (the information). Then the Cisco on Cisco team built a case study using the collective community knowledge on Ciscopedia, Cisco’s newest global collaborative space where Cisco employees can share and find knowledge on a wealth of topics (the community). After the case study was finalized and approved on Ciscopedia by both teams, it was published it to the Cisco on Cisco website and featured it on relevant blogs, Twitter (@CiscoIT), and other social media efforts.
The Web 2.0-based process used to create this case study was a huge success, both in terms of collaborating with subject matter experts and the speed at which Cisco on Cisco could create a case study compared to traditional methods. “It [Ciscopedia] was so easy!,” says Janie Mah, WebEx case study contributor. The Cisco on Cisco team will now be creating and updating plenty of other content using this end-to-end Web 2.0 approach. Check out the case study.
by LeAnne Schrotzberger, public relations manager, Cisco Corporate Communications
Posted by Leanne Schrotzberger at 03:39PM PST
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