Selling to Business Decision Makers vs. Selling to IT
In this clip, Rick McConnell, Vice President of Market Development in Cisco’s Voice Technology Group, reviews the transition from selling to IT to business decision makers; in relation to changes in customer needs and expectations. Cisco’s recent collaboration portfolio announcement outlines UC, video and WebEx Connect capabilities that enable businesses to adapt to the changing market landscape.
Posted by Johanna Fry at 04:19PM PST
Johanna Fry
David, Business Technology Roundtable Oct 25, 2008
Johanna, the process of exploring the needs of BDMs within the Business Technology “buying cycle” is the focal point of our new blog, which launched on September 1st. Please stop by and share your perspective regarding the evolution of collaboration technologies. We have included brief mentions of Webex solutions so far—http://business-technology-roundtable.blogspot.com