We launched our Connected Life Exchange blog yesterday that’s focused on sharing interesting stories. I’ve anticipated this day for three years. I’m eager to work on this project, along with a talented group of creative people.
I remember the very first time that I saw the original Cisco “Human Network” television commercial. Why? It marked the beginning of a journey that ultimately brought me here — as a member of the Cisco family.
On Monday, April 30, 2007. I was a self-employed, independent industry analyst and marketing consultant. I needed a topic to write about that day, for my own blog.
I’d previously commented — three times — on the Human Network microsite (no longer available, btw), and I wrote a prescient post entitled “Re-Imagine Cisco: the Human Network Voice.” Yes, the Tom Peters’ then current book was my inspiration.
Clearly, if the company’s objective was to get Cisco stakeholders involved in a dialogue about the Human Network, then consider it mission-accomplished. I was hooked. I felt compelled to engage and share my thoughts.
My interest was piqued again when Cisco announced the Connected Life Contest – and they invited the public to share their ideas. Well, I figured, what an incredible opportunity for me to contribute to their fun project, one more time…
Collectively Designing a Connected Life
The next chapter of my story starts on Friday, September 14, 2007. Having submitted my idea to Cisco, I wrote yet another blog post. This time, I shared my appreciation for the concept of Crowdsourcing – but back then Cisco was using the term “Open Innovation” to describe this phenomenon.
I recall, as a result of my commentary, I had brief email exchanges with a few Cisco employees about my concept. I was just beginning to experiment with creating video, and over the course of a weekend I was able to recap my idea in one-minute of imagery.
Shortly thereafter, a Cisco recruiter reached out to me. Would I be interested in joining Cisco? I think you can already guess what happened next – several discussions, including some virtual interviews with hiring managers in San Jose via Cisco TelePresence [I’m based in Austin, Texas].
Now an employee — I joined the Cisco team in October, 2007.
Creative collaboration has been instrumental to my journey of discovery at Cisco. And, as a storytelling practitioner, I’m drawn to compelling content that expands my thinking, and helps me “connect the dots.” In fact, the Connected Life Exchange will apply that same Cisco corporate culture attribute of inclusion.
On Monday I’ll introduce you to one of several contributing columnists, from outside the company, who together — will join me on this storytelling adventure.