The Cloudbook Advantage in a Multi-Device World
At work, I read a lot of material, online and offline — seriously, it’s like a constant in my workflow. That being said, when I’m not reading I’m likely writing something or thinking about what I’m going to write.
When I’m pondering the type of story I’ll work on next, I’m often in front of my notebook computer and widescreen monitor (like I am right now, as I write this paragraph), with hands resting on the keyboard — in hopeful anticipation, for the epiphany that might appear.
If I want to research something while at work, my always-on computer with constant internet connection enables me to simply pop-open a browser and… (well, you know the rest of this routine). But, when I’m at home it’s a different environment. Yes, I have broadband access through a Wi-Fi router – No, I don’t typically have my notebook PC turned on all the time.
Instead, when I want to go to the Web I open the lid on my cloudbook (a generic term for my Samsung Chromebook) and in a matter of seconds, I’m able to do what I need — without hesitation. Instant-on access to the web is a very familiar concept to anyone who uses a media tablet.
If you haven’t yet gained the freedom to instantaneously go from a power-down state to a ready-to-use state in a few seconds, then you’ll have to trust me when I tell you that it’s truly liberating (particularly for someone like me, given what I do for a living). When an idea or an inspiration comes to mind, there’s no boot-up-and-wait… to hold me back.
Granted, I could have purchased a tablet that transforms into a cloudbook-like device (with the addition of an add-on keyboard), but I prefer something that’s purpose-built — because it performs, with the best overall value, where I want it to excel.
The Quest for Ubiquitous Connectivity
You may recall, in my last story about “My Connected Life in the Cloud,” I shared some insights regarding my research on professional productivity advances, along with several examples of cloud-based applications that I utilize via a Software-as-a-Service model.
There’s a growing body of knowledge that helps us all to comprehend the future possibilities of these and other related developments that are the foundation for a new era in ICT-enabled productivity advances.
On May 16, during a global webcast, Cisco announced findings from the Cisco IBSG Horizons Study of 600 U.S. IT and business leaders, and revealed what savvy CIOs know to be true — the BYOD and desktop virtulization phenomenon, plus the user-driven demand to embrace mobility, doesn’t have to be a disruptive force within the enterprise.
Focus on the upside potential. You can embrace this transition now, with open arms — thereby empowering your organization leaders and their employees to seize the unique business opportunities that result from the rapid evolution of mobility and user-defined devices.
Market Outlook: According to the latest market study by ARCchart, users will drive the cloudbook from a low base in 2011, to an 80 million unit market by 2015, achieving CAGR of 84% over this period, which is comparable to the growth of netbook PCs during their peak.
The intelligent network has an essential role in making this transition possible for everyone. Furthermore, mobile service providers are actively pre-provisioning their network infrastructure to accommodate these emerging user requirements for more adaptive mobility solutions.
Case in point: let’s consider the combination of cell-based mobile broadband access and the alternative use of value-added public Wi-Fi hotspots. Like many of today’s latest smartphone devices, the cloudbook that I use is equipped with both cellular network and high-speed Wi-Fi connectivity. I’m therefore fully prepared for most wireless internet access scenarios.
Cisco offers solutions that can enable high performance mobile networks, with seamless roaming between cellular and Wi-Fi networks, all while helping to ensure the experience is optimized for the service and devices being used.
How is all this advanced wireless network technology being applied in practice? For example, BT is deploying Wi-Fi across the entire city of London to help keep up with the demand that will only increase during the London 2012 Olympic Games. View the following video to learn more about this remarkable project.