Cisco Blogs

Cisco Blog > Connected Life Exchange

Where is Social TV Growing Fastest? Maybe Not Where You Think.

Jason KohnBy Jason Kohn, Contributing Columnist

You’re probably familiar with “social TV,” the catch-all term for social network activity related to TV shows. Usually, it refers to viewers talking about shows with each other on Twitter or Facebook while they watch, but it can also encompass social network activities that TV networks and creators engage in to promote their shows.

So that’s the background. Why is it important? Because it’s a huge potential market. According to a MarketsandMarkets report from late last year, the total social TV market is expected to grow to more than $256 billion by 2017.

You might have noticed Facebook and Twitter duking it out recently for their share of this market. Twitter, with its real-time focus, has long been viewed as the default app for social TV. As Janko Roettgers detailed at GigaOM recently, Twitter works closely with TV networks, advertisers, and now even Nielsen to provide metrics about real-time social network sentiment around broadcast TV shows. Read More »

Tis the Season to be… Shopping. Especially in Latin America

Jason KohnBy Jason Kohn, Contributing Columnist

If analysts are right, the world of e-commerce is going to get a big Christmas gift this year: a massive surge in online shopping by consumers throughout Latin America.

According to the Latin America B2C E-Commerce Report 2013 by research firm, total business-to-consumer e-commerce sales in Latin America reached $30 billion Euro in 2012 (more than US$41 billion), with double-digit growth expected this year and over the next several years. Another study conducted by VISA with América Economía forecasts that e-commerce sales in Latin America will surpass US$69 billion this year and reach US$100 billion by 2014.

The driver for this amazing growth: an emerging middle class and booming Internet usage. As I discussed in my previous blog, Latin America now leads all regions worldwide in Internet usage growth. The European Travel Commission reports that Latin America’s online population grew by 12 percent, reaching 147 million unique visitors in March 2013. Read More »

The Internet of Everything: For BIG and Small Business

It seems customary around the December time frame to look back over the year and chart the highlights and successes. The challenge with doing that for a programme like Cisco British Innovation Gateway (BIG) is there are so many areas that one could review.

BIG Awards 2013 - UK

That said, the key highlight for me has to be the opening of the fantastic Innovation and Digital Enterprise Alliance London or IDEALondon a facility that Cisco recently opened in partnership with University College London, and DC Thomson, in the heart of Shoreditch. The team behind IDEALondon have done a fantastic job in creating a location that provides a welcoming and collaborative space for start-ups and entrepreneurs to develop and grow. Read More »

Tags: , , , , ,

Here’s to You Entrepreneurs: Top 5 Go-to-Market Monetization Tips

Ged FittonBy Ged Fitton, Guest Blogger

The British Innovation Gateway (BIG) is a great Cisco-led initiative to foster innovation and entrepreneurship in the UK. A great part of my work on BIG involves the support  of IDEALondon – Cisco’s innovation centre – and its start-ups.  And I have to say I’m always impressed with the enthusiasm and determination of companies to think outside the box, and challenge the status quo. It’s a fantastically exciting space to work in. In my role of helping companies monetise their innovation, I thought I’d share a few tips on how not to fall into the traps that I’ve seen many start-ups fall into. Read More »

Tags: , , , , ,

After Broadband, Then What? The Real Work Begins

Howard Baldwin - PhotographBy Howard Baldwin, Contributing Columnist

I find myself writing more often about the challenges of getting broadband installed – financing it, building consensus, partnering with the private sector. The goal, as has been written many times, is create a foundation for economic growth.

But even after broadband is installed, economic growth doesn’t just happen automatically. It has to be nurtured. That’s the challenge that cities, regions, and countries have to be aware of. The work doesn’t stop once broadband transmissions start.

Read More »

Tags: , , , , , ,