Remember the halcyon days of the Dot-Com era? A frothy stock market, venture capital money flowing like water and famous sock puppets characterized the exuberance of the day. One company (Boo.com) spent $188 million in just six months to create an online fashion store. And 16 start-ups spent over $2 million each for a 30 second advertising slot during Superbowl XXXIV to crow of their existence. But, all of the money didn’t matter – the mantra was all about capturing “eyeballs.”
The business theory of the day was that if you could get people to your website (the eyeballs) then somehow the money would come gushing in. You were a heretic if you questioned how that would happen. Eyeballs were a very monetizable item, so the more of them the better. Of course, we know what happened. The Dot-Com era came to a Read More »
Tags: advertising, Big Data, Cisco, dot-com, internet of things, monetization, Smart Cities, wifi
Fifteen to twenty years ago we were in the middle of another frothy, technology-hyped revolution — the Dot-Com era. Mass adoption of the Internet promised radical changes in business and our everyday life and a new social and economic Utopia. In those halcyon days, stock prices were on a tear, venture capital money flowed like water, and countless start-ups greedily chased the pot of gold. Could the most recent technology revolution, the Internet of Things, be another Dot-Com experience?
Like the Dot-Com revolution the Internet of Things is the culmination of radical advances in four core technology pillars: 1) Connectivity (dial-up modems of yesteryear vs. mobile data and high-speed broadband today); 2) Data (the browser vs. big data and analytics); 3) Cloud (CompuServe and AOL vs. cloud storage and computing); and 4) Things (PC computer vs. smart phones, sensors and other machines). Like the Dot-Com era, technology visionaries and strategists could see that the perfect storm of the disruption in these core technology pillars would herald Read More »
Tags: Cisco, Internet of Everything, internet of things, monetization
The close of every year brings startling headlines that herald the continued meteoric rise of mobility. This past year was no exception. The 2014 announcement that there are now more mobile subscribers than inhabitants on the planet exemplified the mobile zeitgeist and its importance in our daily lives.
But, the big mobile news in 2014 was around Wi-Fi. Wi-Fi continues to blanket the world, with iPass estimating that the number of public hotspots will increase almost 8-fold over the next four years to cover 1 out of every 20 people on the planet. And, Wi-Fi is becoming more like the mobile cellular experience. The seamless authentication and experience promised by Hotspot 2.0 is now available, with Time Warner and others announcing last year that they would roll it out across their entire Wi-Fi networks. And, we can now roam to other international Wi-Fi networks, like we do on cellular, with Comcast and Liberty Global, and other providers, announcing global roaming agreements. And, 2014 saw mobile operators beginning to embrace Wi-Fi in a big way. T-Mobile USA began shipping wireless routers to provide five bars coverage at home by allowing customers to make calls over Wi-Fi instead of the mobile network.
Of all the 2014 Wi-Fi activities, perhaps the biggest event was Read More »
Tags: Cisco, future, mobility, monetization, predictions, wi-fi
Cloud computing has been an important aspect of IT departments for several years but it wasn’t until the past decade that cloud computing started to develop and evolve to include private, public and hybrid cloud solutions. The capability and agility of the cloud has forced this rapid evolution. Cloud is transforming businesses of all sizes, from small and midsized businesses to larger organizations – a trend that’s showing no signs of slowing down. So what does the evolution of cloud solutions and services mean for the future?
The Future is Cloud
Cloud enables capabilities such as enhanced remote access, video streaming, faster disaster recovery, increased scalability and reduced IT infrastructure total cost of ownership (TCO) and will be a main driver of these capabilities moving forward.
With most new software being built for cloud from the outset, Gartner predicts that Read More »
Tags: cloud, Hybrid Cloud, private cloud, Public Cloud
We are embarking on a new technological journey that will fundamentally change forever the economy, society and the way that we live. Wired magazine described a new era where “the most mundane items in our lives can talk wirelessly among themselves, performing tasks on command, giving us data we’ve never had before.” The Internet of Everything (IoE) is a world where up to 50 billion things (or devices) will be connected to the Internet by 2020; or, the equivalent of 6 devices for every person on the planet.
Businesses are beginning to completely re-design their processes, operations and business models to benefit from this new era. We are already starting to see the emergence of smart cities, connected utilities, connected railways, connected factories, connected cars, and even connected mines, to name but a few. All industries are looking to IoE as a breakthrough technology to help them optimize their business, enter new markets and enhance their relationship with their customers. This is why industry analysts, like IDC, estimate that businesses will spend up to $20 trillion over the next three years to realize the promise of the Internet of Everything.
But, The Internet of Things is More Than Just “Things”. As I described in this recent article, the Internet of Things is really a short-hand for the four technology pillars (mobility, cloud, big data and things), wrapped in security, that are forging a revolutionary new, and revolutionary, connected world. Successful IoE implementations don’t happen in isolation or independently. Cisco is discovering that successful implementations require a technical and business platform into which different solutions can be easily plugged to efficiently and effectively achieve the promised business benefits. The cornerstones of this IoE platform include a robust connectivity and technology infrastructure, operational and management services and a range of vertical and horizontal solutions.
In Cisco’s experience, all IoE implementations require all of these technical and business elements to be successful. Our vision is that effective IoE deployments will build an IoE platform that can be extended across the business, or even entire industries, to deliver a range of unique, value-added IoE solutions.
Starting from the bottom, the layers comprise:
- Network Connection – connecting all of the solutions, data and applications through fiber backhaul or licensed cellular.
- Network Access – a managed Wi-Fi, or other unlicensed wireless network, to connect all of the sensors and applications.
- Technology Platform – a platform to allow new devices and solutions to readily and securely “plug and play” into the overall architecture, and to connect to cloud storage and compute services.
- Vertical and Horizontal Solutions – the combination of devices and applications that deliver the unique solutions for different vertical and horizontal industry segments.
- Platform Monetization – in some verticals, like smart cities and B2C, opportunities exist to leverage the platform and network to create new sources of revenue.
- Shared Operating Platform – a shared platform to consolidate the management, customer care and service issues across all of the solutions.
- Professional Services – services to support areas such as systems integration, planning and design.
- Program Leadership – services to program manage the entire implementation, operations and partner ecosystem.
Successfully deploying and capturing the tremendous potential benefits of IoE is not just about cool things and applications. A comprehensive technical, operations and management IoE platform is required to turn vision and promise into reality.
Want to learn more and chat with our Cisco subject matter experts? Tweet us @CiscoSPMobility.
Tags: Big Data, Cisco, cloud, devices, Internet of Everything, IoE, Ioe Implementations, IoT, mobile, mobility, monetization, platform, security, Smart Cities, things, wifi, wireless