Comments on: Medic Mobile: Powerful Tools for Local Health Workers

By: Jason Kohn

Jason Kohn — Mon, 28 Jan 2013 21:26:27 +0000

Thank you David, I completely agree. It’s easy to get caught up in the most advanced, cutting-edge applications in the places that are saturated with broadband. But some of the most innovative work is being done in Africa and other developing economies, where people cut out the noise and get right to the point: what do people need and how can we use the tools we have available to give it to them? In a lot of cases, people in these markets are not just waiting for under-developed traditional infrastructure to catch up; they’re finding ways to leapfrog it. It’s very cool stuff.

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By: David Barry

David Barry — Mon, 28 Jan 2013 19:07:40 +0000

Couldn’t agree more, Deborah. It seems so easy to get caught up in technology’s growth stats without bringing it back to what it means to people and end customers. Which is why case studies or success stories that tell real examples with real results have always been so popular — and always will.

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By: Deborah Strickland

Deborah Strickland — Mon, 28 Jan 2013 17:23:47 +0000

Thanks David. What I find is often lacking in the mound of data and facts we often hear about in regard to growth of broadband and mobile access, is ‘why does it matter?’ I want to understand what new opportunities have been created as a consequence of the growth. How is it making a difference to individuals and their communities. The stats and numbers themselves are just noise until you can connect it the impact it is having.

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By: David Barry

David Barry — Mon, 28 Jan 2013 14:41:06 +0000

I find this fascinating and confirms my experiences in high tech marketing and communications: all the buzz in media and the blogosphere and among the tech early adopters often focuses on the cutting edge, but forgets that the bulk of the adoption curve is way behind. In the rush to focus development on the Smartphones and iphones, we often forget that 50% of mobile phone owners (Nielsen) still only have phones that support SMS. So great opportunities still exist such as Jason’s great examples to exploit this huge installed base.

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