By Ian Symes, Director of Marketing, Cisco UK and Ireland
Throughout the Games, just steps away from the Olympic Stadium, crowds have gathered around CiscoCloud, our interactive digital installation at the heart of the Olympic Park.
The installation is positioned opposite the Arcelor Mittal Orbit and is made up of five interactive pods which use 3D image technology to capture visitors’ faces, and create their Olympic ‘GamesFace2012’ using London 2012 images sourced from the web.
CiscoCloud was created to help enhance visitors’ experience of the Games and also to celebrate our role as the official network infrastructure supporter to the London 2012 Olympic and Paralympic Games.
The installation creates a 3D ten second digital moving image, mapping out each person’s face using pre-populated Olympic imagery from the web. The image, or ‘GamesFace’, is then shown live on big screens in the Olympic Park, while each visitor will also be able to view and share their image online.
London 2012 is a once in a life time experience for Britain and we are very pleased to help the public capture their special moment and create a lasting memory of their day at the Olympic Park. We also recognise that the Olympic fever spreads beyond the Olympic Park which is why we opened up the experience to those who are unable to visit the Olympic Park.
By logging onto the GamesFace2012 site, users can create their own moving image from the comfort of their home. GamesFaces created both online and at the Olympic site can then be shared over Facebook and Twitter.
The CiscoCloud and ‘GamesFace2012’ are not only helping London to celebrate the Games, but it will live on as a time capsule after the Olympic and Paralympic games — capturing and saving the many faces of those who visit the CiscoCloud this summer.
This is not only a brilliant opportunity to have fun and share your Olympic experience with your friends via social media, but your chance to capture a piece of British history.