Earlier this week, I did a post that looked at how businesses are using social media to find business-related info and how you might be able to reach customers and prospects via these mechanisms. I thought it might be interesting …Read more.
Posted by Ruth White-Cabbell on November 11, 2009
At Cisco Partner Velocity this week in Paris, France, using social media for marketing will be a hot topic. Many Cisco partners are in the process of developing their strategy for social media and some are still struggling to justify …Read more.
Posted by Ruth White-Cabbell on November 09, 2009
Lately I’ve been spending some time talking to partners and my Cisco Channel Marketing counterparts about how and where we can integrate social media into our overall marketing efforts. Frankly, I am a huge proponent of starting with objectives and …Read more.
Posted by Ruth White-Cabbell on November 02, 2009
On a recent trip to Las Vegas - my first ever non-work related trip to Vegas - I was able to catch a few shows – Yes, the first shows I’ve ever seen in Vegas. One of those shows was …Read more.
Posted by Ruth White-Cabbell on September 30, 2009
According to the US Department of Labor, there are more than 1 million new businesses each year. Small businesses constitute more than 99% of all employers, employ more than 50% of the private workforce and account for 51% of …Read more.
Posted by Ruth White-Cabbell on September 10, 2009
I am frequently asked by Cisco partners about the value of social media, how they should get started, what other partners are doing, if those efforts have been successful, and many other questions too numerous to list here. Many of …Read more.
Posted by Ruth White-Cabbell on September 02, 2009
As marketers, driving revenue is our ultimate goal and being able to track marketing efforts to actual sales is nirvana. Money talks, after all. But what about social media? In the past, debates have raged about the value of putting …Read more.
Posted by Ruth White-Cabbell on August 12, 2009
Being aware of changing buyer behaviors is critical to marketers. This knowledge allows better alignment between the selling process and the target customer’s buying process; improving marketing effectiveness. A recent MarketingSherpa survey found that the sources of information relied upon …Read more.
Posted by Ruth White-Cabbell on July 28, 2009
I have been scrutinizing my mail lately. You know… the kind delivered by the US Postal Service. We are living in an age of consumer empowerment where customers decide what they want to receive, when they want to receive it, …Read more.
Posted by Ruth White-Cabbell on July 21, 2009
My original intent this week was to do a post on the ROI of social media and how we have to change our perspective on what we measure. After all, how do you measure a conversation? But, I came across …Read more.
Posted by Ruth White-Cabbell on July 07, 2009
Recent posts on this blog have centered around lead nurturing and social media. Mostly because I’ve been talking with many Cisco partners about how lead nurturing and social media fit into a larger marketing strategy. One thing that has become …Read more.
Posted by Ruth White-Cabbell on June 29, 2009
It’s always interesting to hear what analysts have to say about new trends in marketing and think about how our own marketing strategies have or need to evolve. A few weeks ago, Forrester released its five year forecast on marketing …Read more.
Posted by Ruth White-Cabbell on May 12, 2009
Last week, I spent two days at the Inbound Marketing Summit , an event focused exclusively on online marketing and social media. Chaired by Chris Brogan, David Meerman Scott, Paul Gillin, and Justin Levy - some of the best known …Read more.
Posted by Ruth White-Cabbell on May 05, 2009
Internet marketing, online marketing, eMarketing, social media marketing – whatever you call it, it’s still marketing. It’s still the art and science of crafting and delivering a message that influences the recipient’s behavior. (Ok… that may be oversimplified, but there …Read more.
Posted by Ruth White-Cabbell on April 07, 2009
Social media marketing is still very new, especially in a B2B context. We want to jump on the social media train, but struggle with determining the business value (this IS getting easier), we don’t know where or how to start …Read more.
Posted by Ruth White-Cabbell on March 10, 2009
In my quest to uncover how we can use social media tools to reach technology purchase decision makers, I came across a series of interesting studies done by ITtoolbox and PJA. In June 2007, ITtoolbox and PJA conducted an inaugural …Read more.
Posted by Ruth White-Cabbell on February 17, 2009
There’s all this buzz about using Web 2.0 technologies and social media marketing. Now more than ever, since these tactics are less expensive than traditional marketing campaigns. I’m sure you’re hearing about it. But in a B2B world there is …Read more.
Posted by Ruth White-Cabbell on February 06, 2009
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